Dauer

7,00 Stonn(en)

Sprooch(e) vun der Déngschtleeschtung

Nächst Sessioun

01.12.2026

Detailer gesinn

Plaz

Luxembourg

Präis

505,00€

Wien organiséiert dës Formatioun?

Fondation créée en 2015 par la Chambre de Commerce et l’Association des Banques et Banquiers Luxembourg (ABBL), la House of Training est un organisme agréé de formation professionnelle continue qui s'engage à contribuer activement à la compétitivité et à l'attractivité du Luxembourg en développant les compétences de ceux qui font vivre son économie.

Méi gesinn

Den Inhalt vun dëser Säit ass net op Lëtzebuergesch verfügbar

U wie riicht sech d'Formatioun?

This training is particularly aimed at company managers, HR and/or Marketing/Communication departments wishing to work on a project to (re)enhance the employer brand.

Ziler

At the end of this training, participants will be able to:

Know the evolution of the job market, the motivations, the specificities of a company and its environment
Develop and control an employer's brand
Identify the appropriate media for dissemination
Calibrate an employer offer to attract and retain talent (values, management, package, benefits...)

Inhalt

Job Market
- Evolution
- Analysis of the company and its environment
- Identifying talents and motivations
The employer brand
- Definition and challenges
- Differentiating values of the company
- Development and enrichment
Communication
- Internal and external broadcasting media
- Communication strategy
An employer offer adapted to attract and retain talent
- "Employee experience"
- "Employee advocacy"
- Values and leadership
- Packages/Benefits
Measuring the impact of your employer brand: performance indicators / actions to be implemented