Employer Branding and HR Marketing - How to Attract the Best Talents

Unternehmensübergreifende Weiterbildung

Dauer

 7,00 Stunde(n)

Sprache(n) der Dienstleistung

EN

Nächster Termin

 01.12.2026
Ort
 Luxembourg

Preis

505,00€

Wer organisiert diese Schulung?

Fondation créée en 2015 par la Chambre de Commerce et l’Association des Banques et Banquiers Luxembourg (ABBL), la House of Training est un organisme agréé de formation professionnelle continue qui s'engage à contribuer activement à la compétitivité et à l'attractivité du Luxembourg en développant les compétences de ceux qui font vivre son économie.

An wen richtet sich die Weiterbildung?

This training is particularly aimed at company managers, HR and/or Marketing/Communication departments wishing to work on a project to (re)enhance the employer brand.

Ziele

At the end of this training, participants will be able to:

  • Know the evolution of the job market, the motivations, the specificities of a company and its environment
  • Develop and control an employer's brand
  • Identify the appropriate media for dissemination
  • Calibrate an employer offer to attract and retain talent (values, management, package, benefits...)

Inhalt

  • Job Market
    • Evolution
    • Analysis of the company and its environment
    • Identifying talents and motivations
  • The employer brand
    • Definition and challenges
    • Differentiating values of the company
    • Development and enrichment
  • Communication
    • Internal and external broadcasting media
    • Communication strategy
  • An employer offer adapted to attract and retain talent
    • "Employee experience"
    • "Employee advocacy"
    • Values and leadership
    • Packages/Benefits
  • Measuring the impact of your employer brand: performance indicators / actions to be implemented

Nächster Termin

Datum
Stadt
Sprache und Preis
01.12.2026

03.12.2026
Luxembourg
EN 505,00€

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