Employer Branding and HR Marketing - How to Attract the Best Talents

This training is particularly aimed at company managers, HR and/or Marketing/Communication departments wishing to work on a project to (re)enhance the employer brand.

At the end of this training, participants will be able to:

• Know the evolution of the job market, the motivations, the specificities of a company and its environment
• Develop and control an employer's brand
• Identify the appropriate media for dissemination
• Calibrate an employer offer to attract and retain talent (values, management, package, benefits...)

• Job Market
  • Evolution
  • Analysis of the company and its environment
  • Identifying talents and motivations
• The employer brand
  • Definition and challenges
  • Differentiating values of the company
  • Development and enrichment
• Communication
  • Internal and external broadcasting media
  • Communication strategy
• An employer offer adapted to attract and retain talent
  • "Employee experience"
  • "Employee advocacy"
  • Values and leadership
  • Packages/Benefits
• Measuring the impact of your employer brand: performance indicators / actions to be implemented