Employer Branding and HR Marketing - How to Attract the Best Talents

Inter-company training

Who is the training for?

This training is particularly aimed at company managers, HR and/or Marketing/Communication departments wishing to work on a project to (re)enhance the employer brand.

Duration

7,00 hours(s)

Language(s) of service

EN

Next session

Goals

At the end of this training, participants will be able to:

  • Know the evolution of the job market, the motivations, the specificities of a company and its environment
  • Develop and control an employer's brand
  • Identify the appropriate media for dissemination
  • Calibrate an employer offer to attract and retain talent (values, management, package, benefits...)

Contents

  • Job Market
    • Evolution
    • Analysis of the company and its environment
    • Identifying talents and motivations
  • The employer brand
    • Definition and challenges
    • Differentiating values of the company
    • Development and enrichment
  • Communication
    • Internal and external broadcasting media
    • Communication strategy
  • An employer offer adapted to attract and retain talent
    • "Employee experience"
    • "Employee advocacy"
    • Values and leadership
    • Packages/Benefits
  • Measuring the impact of your employer brand: performance indicators / actions to be implemented

Organization contact details

House of Training

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