How long does the training course last?

7,00 hours(s)

In which language(s) is the training course taught?

When will the next session take place?

01.12.2026

See details

Where does the training course take place?

Luxembourg

How much does the training course cost?

505,00€

Who is organising this training course?

Fondation créée en 2015 par la Chambre de Commerce et l’Association des Banques et Banquiers Luxembourg (ABBL), la House of Training est un organisme agréé de formation professionnelle continue qui s'engage à contribuer activement à la compétitivité et à l'attractivité du Luxembourg en développant les compétences de ceux qui font vivre son économie.

Who is the training course aimed at?

This training is particularly aimed at company managers, HR and/or Marketing/Communication departments wishing to work on a project to (re)enhance the employer brand.

What are the aims or the skills being targeted?

At the end of this training, participants will be able to:

Know the evolution of the job market, the motivations, the specificities of a company and its environment
Develop and control an employer's brand
Identify the appropriate media for dissemination
Calibrate an employer offer to attract and retain talent (values, management, package, benefits...)

What does the training course cover?

Job Market
- Evolution
- Analysis of the company and its environment
- Identifying talents and motivations
The employer brand
- Definition and challenges
- Differentiating values of the company
- Development and enrichment
Communication
- Internal and external broadcasting media
- Communication strategy
An employer offer adapted to attract and retain talent
- "Employee experience"
- "Employee advocacy"
- Values and leadership
- Packages/Benefits
Measuring the impact of your employer brand: performance indicators / actions to be implemented