Formation - Employer Branding and HR Marketing - How to Attract the Best Talents

À qui s'adresse la formation?

This training is particularly aimed at company managers, HR and/or Marketing/Communication departments wishing to work on a project to (re)enhance the employer brand.

Durée

7,00 heure(s)

Langues(s) de prestation

Prochaine session

Contacter l'organisme

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Objectifs

At the end of this training, participants will be able to:

Know the evolution of the job market, the motivations, the specificities of a company and its environment
Develop and control an employer's brand
Identify the appropriate media for dissemination
Calibrate an employer offer to attract and retain talent (values, management, package, benefits...)

Contenu

Job Market
- Evolution
- Analysis of the company and its environment
- Identifying talents and motivations
The employer brand
- Definition and challenges
- Differentiating values of the company
- Development and enrichment
Communication
- Internal and external broadcasting media
- Communication strategy
An employer offer adapted to attract and retain talent
- "Employee experience"
- "Employee advocacy"
- Values and leadership
- Packages/Benefits
Measuring the impact of your employer brand: performance indicators / actions to be implemented