Strategic Generative AI for Business Leaders

This intensive program moves beyond foundational GenAI tools to equip leaders with the strategic foresight needed to harness this transformative technology.

Participants will explore how GenAI impacts business models and competitive strategy, gain hands-on prompting experience for strategic tasks, develop integration roadmaps, and critically assess ethical, regulatory, and organizational challenges. The course blends strategic frameworks, practical application, and deep governance discussions to prepare leaders for responsible GenAI adoption.

• Understand core GenAI concepts and their strategic industry implications.
• Master advanced prompt engineering for market analysis, scenario planning, and competitive intelligence.
• Apply GenAI tools hands-on for specific business tasks: content generation (text, image, voice, video, avatar, virtual world), data analysis insights, and workflow automation ideas.
• Analyze GenAI’s transformative impact on marketing, operations, HR, and R&D.
• Develop frameworks to assess GenAI opportunities and build strategic business cases.
• Critically assess ethical considerations, societal impacts, and global regulatory landscapes (EU AI Act, US AI Risk Framework).
• Formulate initial steps for a responsible AI governance structure.

The participants will obtain a certificate from the Luxembourg School of Business. Our school is certified by the Ministry of Education as a lifelong learning organism and member of AACSB (Association to Advance Collegiate Schools of Business).

Lecturer

Dr. Shubin (Lance) Yu is an Associate Professor at HEC Paris. With prior faculty positions at BI Norwegian Business School and Peking University, his research focuses on how GenAI transforms business communication, consumer interaction, and strategic decision-making. Passionate about translating cutting-edge insights into real-world impact, Shubin designs and delivers high-impact executive courses on GenAI applications for leading business schools and corporations. He is also the founder of GAIforResearch.com, promoting responsible AI in research, and MimiTalk.app, a pioneering AI tool for automated interviews.

Finance your training

• Financial support from the State: Luxembourg School of Business is accredited by the Luxembourg Ministry of Higher Education and Research and recognized as a continuing education organization. As a result, your company can benefit from financial aid from the Luxembourgish state for the training of its employees.
• Tax Deductibility for individual: Any taxpayer with net income from a salaried occupation may deduct the cost of professional development as business expenses (frais d’obtention) from their taxable income from the salaried occupation. Further training expenses which are related to the taxpayer’s current activity fall within the scope of the acquisition costs of article 105 of the ITA and are therefore deductible from taxable income.