Strategic Generative AI for Business Leaders

• Senior executives shaping culture and preparing their organisations for future success.
• Managers, founders, and business leaders seeking to integrate GenAI into their company’s systems and management process.

• Understand core GenAI concepts and their strategic industry implications.
• Master advanced prompt engineering for market analysis, scenario planning, and competitive intelligence.
• Apply GenAI tools hands-on for specific business tasks: content generation (text, image, voice, video, avatar, virtual world), data analysis insights, and workflow automation ideas.
• Analyze GenAI’s transformative impact on marketing, operations, HR, and R&D.
• Develop frameworks to assess GenAI opportunities and build strategic business cases.
• Critically assess ethical considerations, societal impacts, and global regulatory landscapes (EU AI Act, US AI Risk Framework).

This intensive programme goes beyond foundational GenAI tools to help leaders understand the strategic implications of this transformative technology.
Participants will explore its impact on business models and competitive strategy, gain hands-on prompting experience for strategic tasks, develop integration roadmaps, and assess ethical, regulatory, and organisational challenges.
The course combines strategic frameworks, practical application, and governance discussions to support responsible GenAI adoption.

The participants will obtain a certificate from the Luxembourg School of Business. Our school is certified by the Ministry of Education as a lifelong learning organism and member of AACSB (Association to Advance Collegiate Schools of Business).

Lecturer

Dr. Shubin (Lance) Yu is an Associate Professor at HEC Paris whose research explores how GenAI is reshaping business communication, consumer interaction, and strategic decision-making. He also designs executive courses on GenAI for leading business schools and corporations. He is the founder of GAIforResearch.com, which promotes responsible AI in research, and MimiTalk.app, an AI tool for automated interviews.

Finance your training

• Financial support from the State: Luxembourg School of Business is accredited by the Luxembourg Ministry of Higher Education and Research and recognized as a continuing education organization. As a result, your company can benefit from financial aid from the Luxembourgish state for the training of its employees.
• Tax Deductibility for individual: Any taxpayer with net income from a salaried occupation may deduct the cost of professional development as business expenses (frais d’obtention) from their taxable income from the salaried occupation. Further training expenses which are related to the taxpayer’s current activity fall within the scope of the acquisition costs of article 105 of the ITA and are therefore deductible from taxable income.