Designing Change That Actually Works

• Distinguish clearly between strategic goals, desired outcomes, and the specific behaviors required to achieve them.
• Analyze organizational contexts to identify systemic barriers and enablers of behavior change.
• Apply a structured behavioral design approach to common change challenges (e.g. AI adoption, compliance, sustainability, productivity)
• Design and evaluate interventions that focus on changing decision environments, not just attitudes or intentions.

This programme introduces an evidence-based approach to understanding and influencing behaviour in organisational change.
Participants examine why well-designed strategies around AI adoption, compliance, sustainability, or productivity often fail in practice. The focus moves beyond motivation to the organisational conditions that shape action, including processes, tools, incentives, norms, and timing.
Through applied case work, participants learn to identify behavioural barriers and design practical solutions that make change easier and more likely to last.

The participants will obtain a certificate from the Luxembourg School of Business. Our school is certified by the Ministry of Education as a lifelong learning organism and member of AACSB (Association to Advance Collegiate Schools of Business).

Lecturer

Dr Andrijana Mušura Gabor is a psychologist and behavioural scientist specialising in decision-making and behaviour change. She is Senior Lecturer at the Zagreb School of Economics and Management and Senior Behavioural Scientist at Nudgd. Her work applies behavioural science to sustainable change across mobility, energy, and health. She has consulted, delivered education, and worked with UNICEF, Save the Children, and UNHCR.

Finance your training

• Financial support from the State: Luxembourg School of Business is accredited by the Luxembourg Ministry of Higher Education and Research and recognized as a continuing education organization. As a result, your company can benefit from financial aid from the Luxembourgish state for the training of its employees.
• Tax Deductibility for individual: Any taxpayer with net income from a salaried occupation may deduct the cost of professional development as business expenses (frais d’obtention) from their taxable income from the salaried occupation. Further training expenses which are related to the taxpayer’s current activity fall within the scope of the acquisition costs of article 105 of the ITA and are therefore deductible from taxable income.