Managers, team leaders, department heads, project managers, entrepreneurs, business analysts, consultants, senior leaders, C-suite executives, VPs, Directors that would like to understand how to integrate GenAI into their business strategically.
This intensive program moves beyond foundational GenAI tools to equip leaders with the strategic foresight needed to harness this transformative technology.
Participants will explore how GenAI impacts business models and competitive strategy, gain hands-on prompting experience for strategic tasks, develop integration roadmaps, and critically assess ethical, regulatory, and organizational challenges. The course blends strategic frameworks, practical application, and deep governance discussions to prepare leaders for responsible GenAI adoption.
The participants will obtain a certificate from the Luxembourg School of Business. Our school is certified by the Ministry of Education as a lifelong learning organism and member of AACSB (Association to Advance Collegiate Schools of Business).
The course takes place 20 January, 2026 - 22 January, 2026 from 9:00 a.m. until 5:00 p.m.
Dr. Shubin (Lance) Yu is an Associate Professor at HEC Paris. With prior faculty positions at BI Norwegian Business School and Peking University, his research focuses on how GenAI transforms business communication, consumer interaction, and strategic decision-making. Passionate about translating cutting-edge insights into real-world impact, Shubin designs and delivers high-impact executive courses on GenAI applications for leading business schools and corporations. He is also the founder of GAIforResearch.com, promoting responsible AI in research, and MimiTalk.app, a pioneering AI tool for automated interviews.
