Storytelling - Fundamentals

Managers, copywriters, authors, project managers, task officers, communication officers/managers, content creators.

In these times of crisis, highlighting your value proposition is not always easy. How can we position ourselves in a way that distinguishes us from others? The problem is all the more crucial if you are an auto-entrepreneur, a small or medium-sized company that does not necessarily have the means to use mass marketing to make itself known. However, there is a simple method that is relatively easy to use and will step you apart from the herd because it reflects your company's personality: storytelling.
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After the training, the participant will be able to:

• design and write effective stories in and for the company or any other type of organisation
• master the different elements that make a good story
• build high potential connection stories with the targets
• improve his/her style

• The definition of storytelling
• The founding principles of storytelling
  • The ten rules of storytelling efficiency
  • Developing storytelling in management, communication, marketing… and for the most unexpected uses
  • The 12 significant uses of storytelling and the stories that correspond to them
  • How to fulfil the narrative basis structure for marketing use
  • Managing myths and archetypes
• Building the story
  • The right questions to create stories
  • The seven crucial points that make a narration
  • Developing the matrix of the stories
  • Mastering the key elements: the characters and the level of detail
  • Mastering the action curve of the stories
• Free the story
  • Starting a good story
  • Making your story heard
  • Using the five senses
  • Expanding your field of action
• The paths of efficiency
  • The architecture and narrative line of an effective PowerPoint
  • The strengths of a good presentation
  • Building a story in PowerPoint

At the end of the training, participants will receive a certificate of attendance issued by the House of Training.

• Learning key concepts and methods
• Putting into practice directly on the situations and in real time of the participants to produce usable contents
• Storytelling writing exercises
• Providing complementary tools at the beginning of the session