Introduction to marketing (C4005)

Blended learning

U wie riicht sech d'Formatioun?

Anyone wishing to better understand marketing and to learn to leverage the available tools.

Dauer

23,00 Stonn(en)

10 weeks, 1 x 2 ¼ hours/week

Sprooch(e) vun der Déngschtleeschtung

EN

Nächst Sessioun

Virkenntnisser

None.

Ziler

  • Define the marketing operations within one's company.
  • Understand the operational marketing vs the strategic marketing.
  • Understand the methods and tools for marketing research.
  • Define the marketing plan.
  • Understand consumers' behaviour.
  • Understand and manage the marketing mix (4 Ps).

Inhalt

Le contenu est identique aux objectifs d'apprentissage pour cette formation.

Kontakt fir dës Formatioun

LLLC

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