Introduction to marketing (C4005)

Blended learning

Who is the training for?

Anyone wishing to better understand marketing and to learn to leverage the available tools.

Duration

23,00 hours(s)

10 weeks, 1 x 2 ¼ hours/week

Language(s) of service

EN

Next session

Prerequisites

None.

Goals

  • Define the marketing operations within one's company.
  • Understand the operational marketing vs the strategic marketing.
  • Understand the methods and tools for marketing research.
  • Define the marketing plan.
  • Understand consumers' behaviour.
  • Understand and manage the marketing mix (4 Ps).

Contents

Le contenu est identique aux objectifs d'apprentissage pour cette formation.

Organization contact details

LLLC

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