The marketing and the digital age (C4021)

Duration

25,00 hours(s)

10 weeks, 1 x 2 ½ hours/week

Language(s) of service

Next session

Who is organizing this training?

Le Luxembourg Lifelong Learning Centre (LLLC) est le centre de formation continue de la Chambre des salariés. Il dispose aujourd’hui d'une large gamme de formations continues qui s’adresse à un large public. Son offre de formation continue a pour but de: permettre aux professionnels d’optimiser leurs chances de promotion et d’évolution en entreprise, etc.

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Who is the training for?

Professionnals, entrepreneurs and anyone wishing to discover the new digital marketing tools.

Prerequisites

Successful completion of the module "Introduction to marketing" (C4005) or proof of equivalent certified knowledge.

Goals

Manage the new technologies related to marketing.
Learn how to use the new media platforms and to leverage their marketing tactics.
Manage the new marketing techniques and tools for the sales people.
Analyse and manage digital communities.
Implement and develop content marketing strategies.
Develop mobile marketing tactics.

Le contenu est identique aux objectifs d'apprentissage pour cette formation.