The marketing and the digital age (C4021)

Successful completion of the module "Introduction to marketing" (C4005) or proof of equivalent certified knowledge.

• Manage the new technologies related to marketing.
• Learn how to use the new media platforms and to leverage their marketing tactics.
• Manage the new marketing techniques and tools for the sales people.
• Analyse and manage digital communities.
• Implement and develop content marketing strategies.
• Develop mobile marketing tactics.

Le contenu est identique aux objectifs d'apprentissage pour cette formation.