The marketing and the digital age (C4021)

Formation inter-entreprise

À qui s'adresse la formation?

Professionnals, entrepreneurs and anyone wishing to discover the new digital marketing tools.

Durée

25,00 heure(s)

10 weeks, 1 x 2 ½ hours/week

Langues(s) de prestation

EN

Prochaine session

Prérequis

Successful completion of the module "Introduction to marketing" (C4005) or proof of equivalent certified knowledge.

Objectifs

  • Manage the new technologies related to marketing.
  • Learn how to use the new media platforms and to leverage their marketing tactics.
  • Manage the new marketing techniques and tools for the sales people.
  • Analyse and manage digital communities.
  • Implement and develop content marketing strategies.
  • Develop mobile marketing tactics.

Contenu

Le contenu est identique aux objectifs d'apprentissage pour cette formation.

Contact pour cette formation

LLLC

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