Industrials, SMEs, start-ups and researchers.
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Technical standardization plays an essential role for products and services marketing: by defining the state of the art, standards help organizations to focus their design and production activities on tasks that bring real added value to the end product, but they also facilitate the uptake of new goods by the market.
Furthermore, in the European context, standards play an even more direct role by helping to remove barriers to market entry: they are efficient instruments to demonstrate the product or service’s conformity to legal requirements when they support the in-force legislation. The goal of this training is to introduce participants to the fundamentals of technical standardization, present the legislative framework for placing products or services on the European single market and provide organizations tools to limit the risks associated with product and services marketing.
A certificate of participation issued by ILNAS, a recognized training organization, will be provided at the end of the course.