Intercultural competence, a crucial key to your succes in international business

• Understanding the concept of cultural dimensions 
• Understanding one's own personal cultural framework 
• Understanding what it means for your organisation 
• Understanding when cultural differences are at the source of challenges you have in your organisation

Imajine you would possess a pair of intelligent glasses and intelligent headphones which automatically translate and/or explain the words, actions and behaviours of a person coming from another part of the world in such a way that they would help you better see and understand that person.

That is exactly what the 6D model of national cultures, developed by Prof. Geert Hofstede, who is THE goeroe in the academic research in this field, allows you to do. His research is used and taught in many universities around the world. Itim International is the exclusive commercial partner of Prof. Hofstede and has translated his academic research in practical tools which help hundreds of customers every year to become much more effective through understanding and application of his work. This workshop is an introduction to the 6D model through interactive engagement and is aimed at the C-suite as well as Senior Management responsible for Sales & Marketing, Operations, Project Management and HR.

Expert: Marc Jacobs, Itim international/ Imajine

Les participants à nos événements sont informés du fait qu’ils sont susceptibles de figurer sur des photographies prises lors de l’événement. Celles-ci sont destinées à être publiées dans les supports écrits ou numériques édités par Maison Moderne.