Hands-On Generative AI in Action

Generative AI is rapidly reshaping the business landscape. This intensive, hands-on course moves beyond the hype, equipping managers and professionals with the practical skills to leverage GenAI effectively. Participants will dive deep into essential tools (like Poe, Perplexity, NotebookLM, n8n, Replit), master prompt engineering, and apply GenAI to real-world business challenges like content creation, data analysis, workflow automation, and strategic decision-making. The focus is on immediate applicability, enabling participants to return to their organizations ready to implement GenAI solutions responsibly and strategically.

• Understand core GenAI concepts, key models (eg, GPT, Claude, Qwen, Deepseek), and the current landscape of practical tools.
• Master prompt engineering techniques to communicate effectively with GenAI models and achieve desired outputs.
• Apply GenAI tools hands-on for specific business tasks: content generation (text, image, voice, video, avatar, virtual world), data analysis insights, and workflow automation ideas.
• Analyze GenAI's transformative impact on marketing, operations, HR, and R&D.

• Practical exercises
• Study of real business situations
• Use of strategic instruments and methodologies

The participants will obtain a certificate from the Luxembourg School of Business. Our school is certified by the Ministry of Education as a lifelong learning organization and member of AACSB (Association to Advance Collegiate Schools of Business).

Lecturer

Dr. Shubin (Lance) Yu is an Associate Professor at HEC Paris. With prior faculty positions at BI Norwegian Business School and Peking University, his research focuses on how GenAI transforms business communication, consumer interaction, and strategic decision-making. Passionate about translating cutting-edge insights into real-world impact, Shubin designs and delivers high-impact executive courses on GenAI applications for leading business schools and corporations. He is also the founder of GAIforResearch.com, promoting responsible AI in research, and MimiTalk.app, a pioneering AI tool for automated interviews.

How to finance your training

• Financial support from the State : Luxembourg School of Business is accredited by the Luxembourg Ministry of Higher Education and Research and recognised as a continuing education organisation. As a result, your company can benefit from financial aid from the Luxembourgish state for the training of its employees.
• Tax Deductibility for an individual: Any taxpayer with net income from a salaried occupation may deduct the cost of professional development as business expenses (frais d’obtention) from their taxable income from the salaried occupation. Further training expenses which are related to the taxpayer’s current activity fall within the scope of the acquisition costs of article 105 of the ITA and are therefore deductible from taxable income.