Transform your social media into a system that generates visibility, engagement and revenue

• No advanced technical skills required
• Basic use of social media platforms
• Involvement in communication or project management
• Willingness to actively participate

Required equipment: laptop or smartphone, access to a social media account

Build a clear, structured, and repeatable communication system that supports business goals.

• Clarify your message, your audience, and your communication objectives
• Create and publish relevant content consistently
• Structure your communication with a sustainable system
• Activate your teams, clients, and partners as a marketing force
• Use AI and automation to increase efficiency and save time

The program is structured into 5 progressive modules, each building on the previous one:

Module 1 — Get Clear
Define your message, your audience, and your communication direction.

Module 2 — Take Action
Create and publish content to build visibility and consistency.

Module 3 — Get Organized
Structure your communication with a clear strategy, templates, and planning.

Module 4 — Build Your Community / Activate Your Marketing Forces
Create engaging content (including video) and involve your team and audience.

Module 5 — Use AI to Work Smarter
Leverage AI and automation tools (including Zapier) to create, organize, and scale your content.

A practical, interactive, and action-oriented approach.

• Data before strategy
• Hands-on workshops with real content creation
• Interactive group sessions
• Collaborative work
• Direct application to participants’ real context

Evaluation is based on practical implementation and tangible results.

• Continuous observation of participation
• Completion of practical exercises
• Quality of deliverables produced
• Ability to apply methods
• Peer feedback

Participants receive a Certificate of Completion upon finishing the program and validating their deliverables.

• Inter-company training (mixed groups) or in-company training
• Small groups (max. 12 participants per cohort)
• In-person delivery (on-site or external venue)
• Fully adaptable to organizational needs

By the end of the program, participants will have:

• A clear communication strategy
• Content already published
• A 1-month and 3-month editorial plan
• Reusable templates
• Video content
• An engaged community base
• AI tools and automations
• A sustainable and operational system

This program can be delivered in partnership with companies, training organizations, or institutions focused on skills development and digital transformation.