Sales Management - MBA Highlights

This module is part of the General Management & Sustainability Programme - MBA Highlights

The MBA Highlights programme illustrates the future of executive education. It’s a fast-paced course combining both management skills and concrete business cases with a top European business school’s know-how and intense participants’ interaction.

The Solvay Brussels School represents over 600 respected international academics. Firmly rooted in the business world, they truly understand the issues faced everyday and the aspirations shared by all managers and entrepreneurs.

This action-oriented learning experience helps participants articulate their leadership intuition, acknowledge the efficiency dimension of any organisational situation and develop synergies within their teams, while also building a rich business vocabulary.

This high-level programme is designed to use our collaborators’ personal experiences to their best advantage, offering up-to-date content and helping companies succeed in a dynamic environment like Luxembourg today. Capitalising on the success of similar programmes we run, our principal objective remains to challenge and assist you as you redefine your future professional path.

This workshop is aimed at helping organisations apply design thinking in business

• How to apply this approach to innovate and redesign sales processes, finding new ways to add value for customers
• About design thinking methodology and how it is used to find desirable solutions for customers

• Principles and methods of sales
• Product-based, value-based selling & co-creation
• Sales planning

At the end of the course, participants will receive a certificate of attendance issued by the House of Training and Solvay Lifelong Learning.

We’ve taken the best from our existing MBA programmes to offer you an introduction to the most important aspects of strategy, sustainability, finance, HR and leadership, designed to help you accelerate your career.
This eight-day programme is delivered twice a week over a three to four-month period. With the number of participants limited to 20, this ensures a highly interactive and intensive experience with effective exchange and knowledge transfer.
In such economically turbulent times, it’s important to focus on growth, invest in management and harness change, creating strong leaders equipped to steer through such future uncertainty. With the solid international reputation and established faculty of Solvay Brussels School, we present a MBA Highlights programme that offers training excellence in Luxembourg.

You’ll be learning from some of the most important influencers in their fields, coming from leading business schools and universities from across the globe.
Not only do they have a wealth of real-life business experience, but their numerous corporate positions, board memberships and consulting roles bring a fresh and unique perspective to learning.They understand the importance of applying knowledge learnt immediately in the place of work. The high-value learning experience provided by our professors is rich in case studies, videos and role plays, all drawn from their own personal experiences.

This ensures that you, the future leader, have the chance to not only learn about innovation and leadership, but to live it too. In a world where business is evolving at top speed, our faculty staff are not only part of that evolution, but they too keep abreast of other developments in the field.
As such, this makes for a course whose content is just as dynamic as the leaders it aims to inspire.

• Transform the way they reason, solve problems, and perceive themselves and those around them
• Build the required skills to manage, inspire and lead a culture of innovation in increasingly complex and multicultural workforce
• Think creatively and critically about how to lead and design new businesses, or even improve existing ones
• Identify opportunities and develop growth strategies
• Engage in robust exchanges about ideas and solutions. Discussion and collaboration will allow participants to articulate their specific leadership intuition and acknowledge the importance of organisational effectiveness.
• Take away practical skills and tools that can be immediately put to use in the workplace
• Emerge from their Solvay experience with the attitude and acumen to become leaders who will contribute to changing society, and in turn create future influencers themselves

RÉGIS LEMMENS, Professor and founder of Sales Cubes

Régis Lemmens is the founder of Sales Cubes (now called The Co-Creator), a consulting firm which helps sales organisations to innovate and co-create value with their customers. He has advised organisations such as BNP Paribas, Sony, Ergo and Bekaert.
He is a professor in Sales and Sales Management, and teaches at business schools in Belgium (Antwerp Management School, Solvay Brussels School), the Netherlands (Tias business school) and in the UK (Cranfield School of Management).
His work has led him to speak at various sales and business events, such as a recent TEDx event in Belgium.
He holds a master’s degree in science from South Bank University, an MBA from the University of Surrey, and a PhD from the Aberdeen Business School.

• Hands-on workshops based on cases
• Application of theory on own business
• Group discussions