Design Thinking for Innovation (Introduces design thinking methodologies to foster innovation and user-centered solutions)

None

a) Introduce participants to the principles and methodology of Design Thinking.
b) Explore how Design Thinking can drive innovation and problem-solving in startup contexts.
c) Provide practical tools and techniques to apply Design Thinking in startup environments.
d) Showcase real-life examples of successful startups that embraced Design Thinking.
e) Empower participants to leverage Design Thinking to foster creativity, user-centricity, and business growth in their startups.

Module 1: Introduction to Design Thinking

• Overview of Design Thinking principles and mindset
• Understanding the value of human-centered design in startups
• Exploring the iterative nature of the Design Thinking process

Module 2: Case Study 1: IDEO - Human-Centered Design

• Analyzing IDEO's approach to human-centered design and innovation
• Understanding their empathize, define, ideate, prototype, and test (EDAPT) framework
• Lessons learned from IDEO's success in driving user-centric innovation

Module 3: Case Study 2: Airbnb - Designing a Seamless User Experience

• Exploring how Airbnb utilized Design Thinking to create a compelling user experience
• Understanding their focus on empathy, prototyping, and iteration
• Key takeaways for startups seeking to enhance user experience

Module 4: Case Study 3: Warby Parker - Disrupting the Eyewear Industry

• Investigating how Warby Parker applied Design Thinking to disrupt the market
• Understanding their user research, prototyping, and iterative feedback loops
• Extracting insights on innovation and differentiation through user-centric design

Module 5: Case Study 4: Slack - Iterative Product Development

• Analyzing - Slack Design Thinking principles in iterative product development
• Understand - emphasis on user feedback, rapid iterations, and continuous improvement
• Lessons learned from Slack's success in delivering a user-centric collaboration platform

Module 6: Design Thinking Process and Techniques

• Stages of the Design Thinking process (empathize, define, ideate, prototype, test)
• Techniques for user research, such as interviews, observations, and empathy mapping
• Ideation methods, including brainstorming, mind mapping, and concept development
• Prototyping approaches, ranging from low-fidelity to high-fidelity prototypes
• Testing and iterating based on user feedback and insights

Module 7: Applying Design Thinking in Startup Contexts

• Understanding the opportunities of implementing Design Thinking in startups
• Identifying user pain points and unmet needs for innovative solutions
• Aligning design and business goals in the startup ecosystem
• Building a culture of creativity, collaboration, and experimentation in startups

Module 8: Design Thinking Tools and Resources

• Exploring tools and frameworks to support Design Thinking in startups
• Leveraging user personas, customer journey mapping, and design sprints
• Resources for user research, prototyping, and user testing

a) Introduction to Design Thinking principles and its relevance to startups.
b) Case studies of successful startups like IDEO, Airbnb, Warby Parker, and Slack.
c) Key insights and lessons learned from their application of Design Thinking.
d) Design Thinking process and techniques for user-centric innovation.
e) Applying Design Thinking in startup contexts, aligning design with business goals.

Methodology based on Active Learning: 50% minimum practice. Each theoretical point is systematically followed by examples and exercises.

Continuous evaluation and monitoring

Certificate of participation