The basics of digital communications (C4026)

Unternehmensübergreifende Weiterbildung

An wen richtet sich die Weiterbildung?

Anyone wishing to develop their knowledge of digital communication: manager, communication officer, web editor or small business leader.

Dauer

25,00 Stunde(n)

10 weeks, 1 x 2 ½ hours/week

Sprache(n) der Dienstleistung

EN

Nächster Termin

Voraussetzungen

None. However it is recommended to have basic understanding of the web and social media and some experience in a communication-related position.

Ziele

  • Define and develop a digital communication strategy.
  • Analyze current digital communication strengths and weaknesses.
  • Generate website traffic.
  • Write for the web and editorial marketing.
  • Establish a communication plan and be able to define success metrics .
  • Understand current web and social media platforms and when they are effective.

Inhalt

Le contenu est identique aux objectifs d'apprentissage pour cette formation.

Kontakt für diese Weiterbildung

LLLC

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