The basics of digital communications (C4026)

Formation inter-entreprise

À qui s'adresse la formation?

Anyone wishing to develop their knowledge of digital communication: manager, communication officer, web editor or small business leader.

Durée

25,00 heure(s)

10 weeks, 1 x 2 ½ hours/week

Langues(s) de prestation

EN

Prochaine session

Prérequis

None. However it is recommended to have basic understanding of the web and social media and some experience in a communication-related position.

Objectifs

  • Define and develop a digital communication strategy.
  • Analyze current digital communication strengths and weaknesses.
  • Generate website traffic.
  • Write for the web and editorial marketing.
  • Establish a communication plan and be able to define success metrics .
  • Understand current web and social media platforms and when they are effective.

Contenu

Le contenu est identique aux objectifs d'apprentissage pour cette formation.

Contact pour cette formation

LLLC

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