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App Store Optimization ASO

1 day(s)

Objectives

Savoir référencer son application mobile dans les différents apps stores - Apprendre les meilleures techniques pour optimiser son positionnement.

Content

Le marché du mobile

Les chiffres du mobile
Les différences entre l’App Store et Google Play

Ergonomie mobile
Optimiser la mise en avant de votre application sur les app stores

Les critères On-Page
Les critères Off-Page
Augmenter le téléchargement naturel
Featuring
App indexing

Les leviers d’acquisition payants

Google Adwords
Facebook Instagram
Twitter
Emailing
Jeu concours

Statistiques
Ressources et outils utiles
Teaching methods

Méthodologie basée sur l'Active Learning : 75% de pratique minimum. Chaque point théorique est systématiquement suivi d'exemples et exercices.

Target group

Who is the course aimed at?

Tous

 
Prerequisites

Avoir ou être en création d'une application mobile

Assessment

Assessment methods

Contrôle continu

 
Certficate, diploma

Attestation de fin de stage mentionnant le résultat des acquis

Contact the training provider
DAWAN

Dawan - Service commercial

commercial@dawan.fr

+33 (0)9 72 37 73 73

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Responsibility for the content of this training description lies solely with its author, the training provider DAWAN.

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Contact the training provider
DAWAN

Dawan - Service commercial

commercial@dawan.fr

+33 (0)9 72 37 73 73

Characteristics
Organisation Formation inter-entreprise
Languages
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