Marketing & Communication - Business Management Toolbox

Upon completion of this path, participants will be capable of:

• Setting up a commercial strategy
• Learning methods: Virtual class / Autonomous learning

• Strategic marketing and operational marketing
• Commercial and non-commercial marketing
• Goods vs services
• The notion of "need"
• The notion of "client"
• The product
  • Segmentation
  • Targeting and positioning
  • Product lifecycle
  • New products
• Branding
  • The roles of branding
  • Brand name
  • Brand capital
• Distribution
  • Offline, online and multichannel distribution
  • Distributor brands
• Price
  • Choosing a price
  • The price of new products
  • Price positioning and prestige pricing
  • Price according to perceived value
  • Price according to economic advantage
  • Market price and flexible prices
• Communication
  • The objectives of communication
  • Media advertising
  • Digital marketing

At the end of the course, participants will receive a certificate of attendance issued by the House of Training.