Marketing & Communication - Business Management Toolbox

Inter-company training

Duration

 5,00 hours(s)

Language(s) of service

EN

Next session

 19.10.2026
See details
Location
 Luxembourg

Price

230,00€

Who is organizing this training?

Fondation créée en 2015 par la Chambre de Commerce et l’Association des Banques et Banquiers Luxembourg (ABBL), la House of Training est un organisme agréé de formation professionnelle continue qui s'engage à contribuer activement à la compétitivité et à l'attractivité du Luxembourg en développant les compétences de ceux qui font vivre son économie.

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Goals

Upon completion of this path, participants will be capable of:

  • Setting up a commercial strategy
  • Learning methods: Virtual class / Autonomous learning

Contents

  • Strategic marketing and operational marketing
  • Commercial and non-commercial marketing
  • Goods vs services
  • The notion of "need"
  • The notion of "client"
  • The product
    • Segmentation
    • Targeting and positioning
    • Product lifecycle
    • New products
  • Branding
    • The roles of branding
    • Brand name
    • Brand capital
  • Distribution
    • Offline, online and multichannel distribution
    • Distributor brands
  • Price
    • Choosing a price
    • The price of new products
    • Price positioning and prestige pricing
    • Price according to perceived value
    • Price according to economic advantage
    • Market price and flexible prices
  • Communication
    • The objectives of communication
    • Media advertising
    • Digital marketing

Certificate, diploma

At the end of the course, participants will receive a certificate of attendance issued by the House of Training.

Next session

Datum
City
Language and price
19.10.2026
Luxembourg
EN 230,00€
See details

Organization contact details

House of Training

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