Training - Marketing & Communication - Business Management Toolbox

How long does the training course last?

5,00 hours(s)

In which language(s) is the training course taught?

When will the next session take place?

Who is organising this training course?

Fondation créée en 2015 par la Chambre de Commerce et l’Association des Banques et Banquiers Luxembourg (ABBL), la House of Training est un organisme agréé de formation professionnelle continue qui s'engage à contribuer activement à la compétitivité et à l'attractivité du Luxembourg en développant les compétences de ceux qui font vivre son économie.

What are the aims or the skills being targeted?

Upon completion of this path, participants will be capable of:

Setting up a commercial strategy
Learning methods: Virtual class / Autonomous learning

What does the training course cover?

Strategic marketing and operational marketing
Commercial and non-commercial marketing
Goods vs services
The notion of "need"
The notion of "client"
The product
- Segmentation
- Targeting and positioning
- Product lifecycle
- New products
Branding
- The roles of branding
- Brand name
- Brand capital
Distribution
- Offline, online and multichannel distribution
- Distributor brands
Price
- Choosing a price
- The price of new products
- Price positioning and prestige pricing
- Price according to perceived value
- Price according to economic advantage
- Market price and flexible prices
Communication
- The objectives of communication
- Media advertising
- Digital marketing