Formation - Send & Sell - How to Grow Your Email List and Turn Cold Contacts into Paying Clients (Email Marketing)

Quel niveau est visé à l’issue de la formation ?

Débutant

Combien de temps dure la formation ?

1,00 jour(s)

This workshop is delivered over one full day, combining strategy and hands-on implementation. Participants create and structure their email campaigns during the session for immediate use.

Dans quelle(s) langue(s) la formation est-elle donnée ?

DE EN FR

Quand a lieu la prochaine session ?

Contacter l'organisme

Qui organise cette formation ?

aVISION.lu s’adresse à celles et ceux qui ne veulent pas seulement apprendre, mais se démarquer. Nous montrons aux entrepreneurs, créateurs et marketeurs comment construire une marque et transformer leur contenu en actifs digitaux monétisables. La vidéo n’est pas considérée comme un simple hobby créatif, mais comme un levier stratégique pour attirer l’attention, créer de la confiance et générer des revenus. Notre objectif est simple : vous aider à créer du contenu qui travaille pour vous — de manière constante, prévisible et à grande échelle.

Le contenu de cette page n'est pas disponible en français

À qui s’adresse la formation ?

Individuals/teams in organizations who:

have little or no email list
don’t know what to send
aren’t getting results from their campaigns
want to turn their contacts into paying clients

Quels sont les prérequis ?

No advanced technical prerequisites. Basic knowledge of email is required, along with a willingness to create and test campaigns. Access to a computer and a contact list is recommended.

Quels sont les objectifs poursuivis ou les compétences visées ?

Develop a strategic approach to email marketing.
Stop relying on algorithms. Build your email list.
Craft compelling subject lines and email content.
Understand audience segmentation and personalisation techniques.
Implement effective A/B testing and performance tracking.
Ensure compliance with data protection regulations (e.g., GDPR).

Quel est le contenu de la formation ?

Morning:

Email Strategy & Content Creation
Audience analysis and goal setting
Crafting persuasive email copy and visuals
Segmentation and personalisation tactics

Afternoon: Technical Execution & Optimisation

Introduction to email marketing platforms
Building automated campaign flows
Campaign analytics and reporting
Legal compliance and best practices

Quels sont les points abordés ?

Define a clear and effective email marketing strategy
Build and grow an email list you own
Understand your audience and define campaign objectives
Write subject lines that increase open rates
Create emails that engage and convert
Structure clear messages without being pushy or intrusive
Implement segmentation and personalization strategies
Design consistent and high-performing email campaigns
Use email marketing tools (platforms, automation)
Create automated sequences (nurturing, conversion)
Analyze performance (open rates, clicks, conversions)
Test and optimize campaigns (A/B testing)
Understand best practices and legal requirements (GDPR)
Set up a system for continuous improvement

Quelles méthodes pédagogiques sont utilisées ?

A practical, action-oriented approach: creating emails during the session, working on real cases, hands-on workshops, real-time feedback, use of practical tools, and continuous optimization to improve performance and drive results.

Comment l’évaluation est-elle organisée ?

Evaluation is based on practical implementation: creating emails, structuring a campaign, quality of content, ability to apply the methods, performance analysis, and real-time feedback.