Send & Sell - How to Grow Your Email List and Turn Cold Contacts into Paying Clients (Email Marketing)

Individuals/teams in organizations who:

• have little or no email list
• don’t know what to send
• aren’t getting results from their campaigns
• want to turn their contacts into paying clients

No advanced technical prerequisites. Basic knowledge of email is required, along with a willingness to create and test campaigns. Access to a computer and a contact list is recommended.

• Develop a strategic approach to email marketing.
• Stop relying on algorithms. Build your email list.
• Craft compelling subject lines and email content.
• Understand audience segmentation and personalisation techniques.
• Implement effective A/B testing and performance tracking.
• Ensure compliance with data protection regulations (e.g., GDPR).

Morning:

• Email Strategy & Content Creation
• Audience analysis and goal setting
• Crafting persuasive email copy and visuals
• Segmentation and personalisation tactics

Afternoon: Technical Execution & Optimisation

• Introduction to email marketing platforms
• Building automated campaign flows
• Campaign analytics and reporting
• Legal compliance and best practices

• Define a clear and effective email marketing strategy
• Build and grow an email list you own
• Understand your audience and define campaign objectives
• Write subject lines that increase open rates
• Create emails that engage and convert
• Structure clear messages without being pushy or intrusive
• Implement segmentation and personalization strategies
• Design consistent and high-performing email campaigns
• Use email marketing tools (platforms, automation)
• Create automated sequences (nurturing, conversion)
• Analyze performance (open rates, clicks, conversions)
• Test and optimize campaigns (A/B testing)
• Understand best practices and legal requirements (GDPR)
• Set up a system for continuous improvement

A practical, action-oriented approach: creating emails during the session, working on real cases, hands-on workshops, real-time feedback, use of practical tools, and continuous optimization to improve performance and drive results.

Evaluation is based on practical implementation: creating emails, structuring a campaign, quality of content, ability to apply the methods, performance analysis, and real-time feedback.

A certificate of participation is issued at the end of the training, upon completion of the exercises and validation of the deliverables.

• Email templates (copy + structure)
• Campaign and sequence frameworks
• Checklists and step-by-step guides
• AI prompts for writing and optimization
• Tool recommendations (platforms, automation)

Everything is designed to be reusable after the tr