AI Marketing: Building an Automated Lead Generation Machine

Quel niveau est visé à l’issue de la formation ?

Débutant

Combien de temps dure la formation ?

2,00 jour(s)

The program includes 2 days of training, followed by 7 days of online support for system implementation, and a final day focused on personalized feedback, refinement, and optimization.

Dans quelle(s) langue(s) la formation est-elle donnée ?

DE EN FR

Quand a lieu la prochaine session ?

Contacter l'organisme

Qui organise cette formation ?

aVISION.lu s’adresse à celles et ceux qui ne veulent pas seulement apprendre, mais se démarquer. Nous montrons aux entrepreneurs, créateurs et marketeurs comment construire une marque et transformer leur contenu en actifs digitaux monétisables. La vidéo n’est pas considérée comme un simple hobby créatif, mais comme un levier stratégique pour attirer l’attention, créer de la confiance et générer des revenus. Notre objectif est simple : vous aider à créer du contenu qui travaille pour vous — de manière constante, prévisible et à grande échelle.

Le contenu de cette page n'est pas disponible en français

À qui s’adresse la formation ?

This training is designed for those who want to structure and automate their marketing—not just experiment with AI tools.

Quels sont les prérequis ?

Have an existing activity or marketing project
Basic knowledge of digital tools (social media, web)
Access to a computer and internet connection
Willingness to take action

Quels sont les objectifs poursuivis ou les compétences visées ?

In 7 days, participants go from zero to a system that works.
Not perfect—but operational.

At the end of the training, participants will be able to:

Build an AI-powered marketing system
Automate their key tasks
Create content efficiently
Analyze performance and optimize results
Implement a simple, functional system within 7 days.

Quel est le contenu de la formation ?

AI Marketing: Building an Automated Lead Generation Machine

Module 1 — Understanding the AI Marketing System

Content:

Limitations of manual marketing
Difference between AI tools and marketing systems
The 3 pillars: content, automation, data
The simplified funnel: attract ? engage ? convert

Deliverable: your marketing system diagram

Module 2 — Setting Up Automations

Content:

Identifying repetitive tasks to automate
Building a simple workflow:
lead capture
automated messages
follow-up
Practical scenarios (DMs, email, onboarding)
Introduction to Zapier and Make

Deliverable: 1 functional automation

Module 3 — Building an AI Content System

Content:

The “1 idea ? multiple pieces of content” model
Generating:
hooks
scripts
posts
Repurposing long-form content into short formats
Using ChatGPT, Descript, CapCut

Deliverable: 1 week of ready-to-publish content

Module 4 — Analyzing and Optimizing Performance

Content:

Key KPIs (leads, conversion, engagement)
Understanding performance metrics
Identifying bottlenecks
Using Google Analytics and Looker Studio

Deliverable: simple tracking dashboard

Module 5 — Building a Complete System

Content:

Connecting content, automation, and conversion
Structuring an automated customer journey
Simplifying your tool stack
Creating a scalable and duplicable system

Deliverable: operational marketing system

Module 6 — Immediate Action Plan

Content:

Defining your offer and message
Launching your content system
Activating one automation
Measuring and optimizing

Deliverable: personalized action plan

Quels sont les points abordés ?

Integrating AI into a structured marketing system
Identifying and automating repetitive tasks
Building simple workflows (lead capture, follow-up, conversion)
Creating an AI-driven content system (1 idea ? multiple outputs)
Producing content efficiently and consistently
Repurposing content into multiple formats (posts, videos, reels)
Automating lead management and follow-up
Structuring a simple, automated customer journey
Tracking key metrics (leads, conversion, engagement)
Analyzing performance and optimizing results
Avoiding common mistakes (too many tools, lack of structure)
Building a scalable and duplicable marketing system
Implementing a practical 7-day action plan

Quelles méthodes pédagogiques sont utilisées ?

Hands-on, results-driven approach: live demonstrations, practical workshops, and real case studies. Implementation of workflows, content, and automations using ready-to-use templates. Ongoing support and a 7-day action plan to build an operational system.

Comment l’évaluation est-elle organisée ?

Continuous assessment through practical exercises and real implementation. Validation based on the creation of an AI marketing system. Tracking of the 7-day action plan, with personalized feedback and analysis of results (leads, engagement, conversion).

Que recevez-vous à la fin de la formation ?

A certificate of completion is issued at the end of the program, subject to:

active participation in the sessions
completion of practical exercises
implementation of a simple AI marketing system

Quel support de cours est fourni ?

Training slides (PDF)
Workflow and automation templates
Content templates (posts, scripts, hooks)
Checklists and 7-day action plan
Access to recommended resources and tools

Mode d'organisation

The program is structured into progressive modules, combining theory and practice. Workshops, exercises, and interactive sessions enable participants to build an AI marketing system step by step, with ongoing support and personalized feedback.