AI Marketing: Building an Automated Lead Generation Machine

Which level is targeted at the end of the training course?

Beginner

How long does the training course last?

2,00 day(s)

The program includes 2 days of training, followed by 7 days of online support for system implementation, and a final day focused on personalized feedback, refinement, and optimization.

In which language(s) is the training course taught?

DE EN FR

When will the next session take place?

Contact the training provider

Who is organising this training course?

aVISION.lu is built for those who don’t just want to learn — but to stand out. We show entrepreneurs, creators, and marketers how to build a brand and turn content into monetizable digital assets. Video is not treated as a creative hobby, but as a strategic tool to attract attention, build trust, and generate revenue. Our focus is simple: help you create content that works for you — consistently, predictably, and at scale.

Who is the training course aimed at?

This training is designed for those who want to structure and automate their marketing—not just experiment with AI tools.

What are the prerequisites?

Have an existing activity or marketing project
Basic knowledge of digital tools (social media, web)
Access to a computer and internet connection
Willingness to take action

What are the aims or the skills being targeted?

In 7 days, participants go from zero to a system that works.
Not perfect—but operational.

At the end of the training, participants will be able to:

Build an AI-powered marketing system
Automate their key tasks
Create content efficiently
Analyze performance and optimize results
Implement a simple, functional system within 7 days.

What does the training course cover?

AI Marketing: Building an Automated Lead Generation Machine

Module 1 — Understanding the AI Marketing System

Content:

Limitations of manual marketing
Difference between AI tools and marketing systems
The 3 pillars: content, automation, data
The simplified funnel: attract ? engage ? convert

Deliverable: your marketing system diagram

Module 2 — Setting Up Automations

Content:

Identifying repetitive tasks to automate
Building a simple workflow:
lead capture
automated messages
follow-up
Practical scenarios (DMs, email, onboarding)
Introduction to Zapier and Make

Deliverable: 1 functional automation

Module 3 — Building an AI Content System

Content:

The “1 idea ? multiple pieces of content” model
Generating:
hooks
scripts
posts
Repurposing long-form content into short formats
Using ChatGPT, Descript, CapCut

Deliverable: 1 week of ready-to-publish content

Module 4 — Analyzing and Optimizing Performance

Content:

Key KPIs (leads, conversion, engagement)
Understanding performance metrics
Identifying bottlenecks
Using Google Analytics and Looker Studio

Deliverable: simple tracking dashboard

Module 5 — Building a Complete System

Content:

Connecting content, automation, and conversion
Structuring an automated customer journey
Simplifying your tool stack
Creating a scalable and duplicable system

Deliverable: operational marketing system

Module 6 — Immediate Action Plan

Content:

Defining your offer and message
Launching your content system
Activating one automation
Measuring and optimizing

Deliverable: personalized action plan

What topics are addressed?

Integrating AI into a structured marketing system
Identifying and automating repetitive tasks
Building simple workflows (lead capture, follow-up, conversion)
Creating an AI-driven content system (1 idea ? multiple outputs)
Producing content efficiently and consistently
Repurposing content into multiple formats (posts, videos, reels)
Automating lead management and follow-up
Structuring a simple, automated customer journey
Tracking key metrics (leads, conversion, engagement)
Analyzing performance and optimizing results
Avoiding common mistakes (too many tools, lack of structure)
Building a scalable and duplicable marketing system
Implementing a practical 7-day action plan

What teaching methods are used?

Hands-on, results-driven approach: live demonstrations, practical workshops, and real case studies. Implementation of workflows, content, and automations using ready-to-use templates. Ongoing support and a 7-day action plan to build an operational system.

How is the assessment organised?

Continuous assessment through practical exercises and real implementation. Validation based on the creation of an AI marketing system. Tracking of the 7-day action plan, with personalized feedback and analysis of results (leads, engagement, conversion).

What will you receive at the end of the training course?

A certificate of completion is issued at the end of the program, subject to:

active participation in the sessions
completion of practical exercises
implementation of a simple AI marketing system

What course materials are provided?

Training slides (PDF)
Workflow and automation templates
Content templates (posts, scripts, hooks)
Checklists and 7-day action plan
Access to recommended resources and tools

Mode of organisation

The program is structured into progressive modules, combining theory and practice. Workshops, exercises, and interactive sessions enable participants to build an AI marketing system step by step, with ongoing support and personalized feedback.