Training - Send & Sell - How to Grow Your Email List and Turn Cold Contacts into Paying Clients (Email Marketing)

Which level is targeted at the end of the training course?

Beginner

How long does the training course last?

1,00 day(s)

This workshop is delivered over one full day, combining strategy and hands-on implementation. Participants create and structure their email campaigns during the session for immediate use.

In which language(s) is the training course taught?

DE EN FR

When will the next session take place?

Contact the training provider

Who is organising this training course?

aVISION.lu is built for those who don’t just want to learn — but to stand out. We show entrepreneurs, creators, and marketers how to build a brand and turn content into monetizable digital assets. Video is not treated as a creative hobby, but as a strategic tool to attract attention, build trust, and generate revenue. Our focus is simple: help you create content that works for you — consistently, predictably, and at scale.

Who is the training course aimed at?

Individuals/teams in organizations who:

have little or no email list
don’t know what to send
aren’t getting results from their campaigns
want to turn their contacts into paying clients

What are the prerequisites?

No advanced technical prerequisites. Basic knowledge of email is required, along with a willingness to create and test campaigns. Access to a computer and a contact list is recommended.

What are the aims or the skills being targeted?

Develop a strategic approach to email marketing.
Stop relying on algorithms. Build your email list.
Craft compelling subject lines and email content.
Understand audience segmentation and personalisation techniques.
Implement effective A/B testing and performance tracking.
Ensure compliance with data protection regulations (e.g., GDPR).

What does the training course cover?

Morning:

Email Strategy & Content Creation
Audience analysis and goal setting
Crafting persuasive email copy and visuals
Segmentation and personalisation tactics

Afternoon: Technical Execution & Optimisation

Introduction to email marketing platforms
Building automated campaign flows
Campaign analytics and reporting
Legal compliance and best practices

What topics are addressed?

Define a clear and effective email marketing strategy
Build and grow an email list you own
Understand your audience and define campaign objectives
Write subject lines that increase open rates
Create emails that engage and convert
Structure clear messages without being pushy or intrusive
Implement segmentation and personalization strategies
Design consistent and high-performing email campaigns
Use email marketing tools (platforms, automation)
Create automated sequences (nurturing, conversion)
Analyze performance (open rates, clicks, conversions)
Test and optimize campaigns (A/B testing)
Understand best practices and legal requirements (GDPR)
Set up a system for continuous improvement

What teaching methods are used?

A practical, action-oriented approach: creating emails during the session, working on real cases, hands-on workshops, real-time feedback, use of practical tools, and continuous optimization to improve performance and drive results.

How is the assessment organised?

Evaluation is based on practical implementation: creating emails, structuring a campaign, quality of content, ability to apply the methods, performance analysis, and real-time feedback.