Neuromarketing in Action: Transforming Consumer Insights into Impact

In today's competitive landscape, understanding consumer behavior requires going beyond traditional research methods. Neuromarketing combines neuroscience, psychology, and marketing to uncover deep insights into how consumers think, feel, and make decisions. This one-day executive education course provides an introduction to neuromarketing concepts, tools, and applications. Participants will learn how to leverage cutting-edge techniques to enhance customer experiences, improve campaign effectiveness, and drive business outcomes.

• Understand the fundamental principles of neuromarketing and its relevance to modern marketing strategies.
• Explore key tools and technologies used in neuromarketing, such as eye tracking, EEG, and biometric sensors.
• Learn to analyze and interpret neuromarketing data to make informed marketing decisions.
• Gain practical insights into how neuromarketing is applied in advertising, product design, pricing, and customer experience optimization.

• Practical exercises
• Study of real business situations
• Use of strategic instruments and methodologies

The participants will obtain a certificate from the Luxembourg School of Business. Our school is certified by the Ministry of Education as a lifelong learning organization and member of AACSB (Association to Advance Collegiate Schools of Business).