Sales Management

Explore key aspects of sales management, including developing a sales management framework, managing your go-to-market strategy, salesperson coaching, target setting, and performance management.

Elevate your sales management skills and drive exceptional sales performance within your organization. The Sales Management course is designed to equip sales leaders with a comprehensive framework and effective strategies to maximize sales effectiveness. Gain practical tools and insights to enhance your sales team’s productivity, motivation, and overall success.

• Understand the sales management framework and its role in driving sales effectiveness.
• Develop a comprehensive go-to-market strategy aligned with your organisational goals.
• Master the art of salesperson coaching to enhance individual and team performance.
• Learn effective techniques for setting sales targets and managing sales person performance.
• Identify key drivers of sales effectiveness and how to optimise them.
• Enhance communication and collaboration within your sales team forimproved outcomes.
• Create an action plan to implement best practices and drive sales success in your organisation.

The participants will obtain a certificate from the Luxembourg School of Business. Our school is certified by the Ministry of Education as a lifelong learning organization and member of AACSB (Association to Advance Collegiate Schools of Business).

Lecturer

Prof. Deva Rangarajan is a marketing expert and Professor of Marketing at IESEG School of Management in France. With a Ph.D. in Marketing from the USA, his primary research areas focus on B2B Industrial Marketing, Sales Force, and Key Account Management. He has taught at Vlerick Business School, Ghent University and Ball State University. The list of multinational companies he has worked with Iveco, ArcelorMittal, Atlas Copco, Schneider Electric, Siemens, Philips, Johnson and Johnson, ING, BNP Paribas Fortis, etc.

Finance your training

• Financial support from the State : Luxembourg School of Business is accredited by the Luxembourg Ministry of Higher Education and Research and recognized as a continuing education organization. As a result, your company can benefit from financial aid from the Luxembourgish state for the training of its employees.
• Tax Deductibility for individual : Any taxpayer with net income from a salaried occupation may deduct the cost of professional development as business expenses (frais d’obtention) from their taxable income from the salaried occupation. Further training expenses which are related to the taxpayer’s current activity fall within the scope of the acquisition costs of article 105 of the ITA and are therefore deductible from taxable income.