How to establish and deliver a commercial business plan (C4020)

À qui s'adresse la formation?

Everyone who want to get an understanding of how a business strategy is build, and how to establish, deliver and implement a commercial business plan in practice.

Durée

30,00 heure(s)

Langues(s) de prestation

Prochaine session

Contacter l'organisme

Objectifs

Identify the strategic objectives within a commercial environment, and conduct external and internal analysis.
Define business objectives, and establish and implement a commercial business plan.
Implement a commercial budgeting process, and learn how to measure results.
Establish, implement and measure a yearly commercial action plan, including marketing, sales, communication and finance.
Improve your personal analytical and entrepreneurial skills.
Develop personal commercial leadership skills in a competitive environment.

Contenu

Define participants' expectations and get a deep understanding of what a strategy is in a business environment.
Learn to use in your daily work environment different types of strategic analysis methods.
Case study on the implementation of a business strategy.
Get a deep understanding of commercial strategy, from the market to the customer.
Case study on the implementation of a commercial strategy.
How to define realistic business objectives, budgeteer, and choose the appropriate sales and marketing channel.
How to deliver a commercial business plan, and define a yearly action plan.
Case study on the delivery of a commercial business plan, and the yearly action plan.
How to implement and measure your commercial business plan in a result oriented work environment.
Exam.