Hands-On Generative AI in Action

À qui s'adresse la formation?

This course is designed for professionals who aim to integrate innovative and scientific approaches into their marketing strategies, including:
Middle managers, team leaders, department heads, project managers, entrepreneurs, business analysts, consultants, and any professional seeking practical, hands-on skills to leverage Generative AI tools effectively in their daily work and contribute to strategic AI adoption within their organization.

Niveau atteint

Intermédiaire

Durée

2,00 jour(s)

The course takes place from 9 am to 5 pm at our campus in Gasperich.

Langues(s) de prestation

Prochaine session

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Objectifs

Generative AI is rapidly reshaping the business landscape. This intensive, hands-on course moves beyond the hype, equipping managers and professionals with the practical skills to leverage GenAI effectively. Participants will dive deep into essential tools (like Poe, Perplexity, NotebookLM, n8n, Replit), master prompt engineering, and apply GenAI to real-world business challenges like content creation, data analysis, workflow automation, and strategic decision-making. The focus is on immediate applicability, enabling participants to return to their organizations ready to implement GenAI solutions responsibly and strategically.

Contenu

Understand core GenAI concepts, key models (eg, GPT, Claude, Qwen, Deepseek), and the current landscape of practical tools.
Master prompt engineering techniques to communicate effectively with GenAI models and achieve desired outputs.
Apply GenAI tools hands-on for specific business tasks: content generation (text, image, voice, video, avatar, virtual world), data analysis insights, and workflow automation ideas.
Analyze GenAI's transformative impact on marketing, operations, HR, and R&D.

Méthodes pédagogiques

Practical exercises
Study of real business situations
Use of strategic instruments and methodologies

Certificat, diplôme

The participants will obtain a certificate from the Luxembourg School of Business. Our school is certified by the Ministry of Education as a lifelong learning organization and member of AACSB (Association to Advance Collegiate Schools of Business).