Business Communication for Competitive Advantage

Open to all candidates

No prerequisite

The course is designed to provide a comprehensive overview of organizational communications and enable learners to effectively create communications strategies, including the construction of messages. The course will focus on developing the skills required to effectively create communications strategies linked to improving the management of organizations.

The course will have the following outline:

1. Introduction to Organizational Communication

2. Business Communication, Communication in Business

3. Decision-making, Motivation, Feedback and Conflict Management

4. Strategic Organizational Communication: Case studies

5. Internal Communications Campaigns

6. Alignment in times of Change and Crisis

7. Organizational Communication in the Future

On successful completion of the course, the candidate will be able to:

1. Demonstrate critical and innovative thinking.
2. Display competence in oral, written, and visual communication.
3. Apply communication theories.
4. Show an understanding of opportunities in the field of communication.
5. Use current technology related to the communication field.
6. Respond effectively to cultural communication differences.
7. Communicate ethically.
8. Demonstrate positive group communication exchanges.

The online delivery blends synchronous and asynchronous components. Students complete self-directed assignments hosted on the course platform. Weekly Forums support a required active, rubric-based student contributions that foster collaboration.

Exams may include essays, short answers, or MCQs. Formats include open/closed book. Time zones are considered. Assessments are formative and summative. Students have 2 weeks to review grades and must follow the appeal process in the Student Handbook

Certificate

The EBU ensures administrative and Tech support in an inclusive, accessible learning environment for all students, including those with disabilities or special needs. This policy applies to all students, staff, and learning spaces, full- or part-time.

To join the course, please follow these steps:

STEP 1: COMPLETE YOUR ONLINE PROFILE
Complete your online profile on the online campus. During this process, you will confirm your essential profile information to accept the offer.
Access the EBU scholarship online campus here https://connect.ebulux.lu/
Click the ‘Join EBU/Log In’ button on the homepage. You will need to create a new account.
During the Account creation process, you will be requested to indicate how you heard about the program and to select the partner organization on a drop-down list. If you found EBU by yourself, please simply write 'EBU' in these fields.
Please note as you create a new account, make sure to use a password you can easily remember.
After you create the account, open the link sent to your email for confirmation and then click continue.

STEP 2: COMPLETE THE COMMITMENT FEE PAYMENT
To enroll in the Autumn Term courses, go to the Certificate Enrolment page: https://connect.ebulux.lu/mod/page/view.php?id=48775
Select the course you would like to enroll in and click ‘Enroll Now’.
Select Payment Type and click proceed.
Enter the promotion code: EBULLL25 and click Apply code. Copy and paste the code to make sure it is correct. This will adjust the fee from €740 to €100.
Enter card details to complete the commitment fee payment. Once you complete your application and commitment fee payment, you will be enrolled in your selected course and ready to commence.