Business Communication for Competitive Advantage

No prerequisite

The course is designed to provide a comprehensive overview of organizational communications and enable learners to effectively create communications strategies, including the construction of messages. The course will focus on developing the skills required to effectively create communications strategies linked to improving the management of organizations.

The course will have the following outline:

1. Introduction to Organizational Communication

2. Business Communication, Communication in Business

3. Decision-making, Motivation, Feedback and Conflict Management

4. Strategic Organizational Communication: Case studies

5. Internal Communications Campaigns

6. Alignment in times of Change and Crisis

7. Organizational Communication in the Future

On successful completion of the course, the candidate will be able to:

1. Demonstrate critical and innovative thinking.
2. Display competence in oral, written, and visual communication.
3. Apply communication theories.
4. Show an understanding of opportunities in the field of communication.
5. Use current technology related to the communication field.
6. Respond effectively to cultural communication differences.
7. Communicate ethically.
8. Demonstrate positive group communication exchanges.

The online delivery blends synchronous and asynchronous components. Students complete self-directed assignments hosted on the course platform. Weekly Forums support a required active, rubric-based student contributions that foster collaboration.

Exams may include essays, short answers, or MCQs. Formats include open/closed book. Time zones are considered. Assessments are formative and summative. Students have 2 weeks to review grades and must follow the appeal process in the Student Handbook

Certificate

Please note that there are three semesters as intake periods as noted on the academic calendar.
Scholarship Awarded (Total Fee: €100)

Registration is done online.