Strategy under Uncertainty

• Understand and apply the concept of “theories of value” in strategic decision-making.
• Learn to identify contrarian beliefs and turn them into actionable strategic hypotheses that can inform innovation and competitive positioning.
• Develop the ability to frame and break down complex strategic problems into manageable components for clearer analysis and decision-making.
• Design strategic experiments that reduce uncertainty, test assumptions, and uncover hidden opportunities for value creation.
• Explore how AI can support theory-driven strategy development through stronger analysis, experimentation, and insight generation.

In a world shaped by volatility, uncertainty, complexity, and ambiguity, traditional strategy tools are no longer sufficient. This course introduces executives to the Value Lab framework, a rigorous approach to decision-making based on formulating and testing theories of value.
Participants will learn to guide search, experimentation, and investment with greater clarity, challenge industry orthodoxies, and identify hidden opportunities for value creation. Through application, peer exchange, and facilitated exercises, they will leave with a tailored and testable strategic lens for their business context.

The participants will obtain a certificate from the Luxembourg School of Business. Our school is certified by the Ministry of Education as a lifelong learning organism and member of AACSB (Association to Advance Collegiate Schools of Business).

Lecturer

Dr George Chondrakis is Associate Professor of Strategy and General Management at ESADE Business School and Director of the ESADE Entrepreneurship Institute. He holds a PhD in Management from the University of Oxford. His research focuses on technology strategy, mergers and acquisitions, supplier relationships, and intellectual property. He teaches strategic management, contributes to executive education, and advises start-ups on strategy.

How to finance your training

• Financial support from the State : Luxembourg School of Business is accredited by the Luxembourg Ministry of Higher Education and Research and recognised as a continuing education organisation. As a result, your company can benefit from financial aid from the Luxembourgish state for the training of its employees.
• Tax Deductibility for an individual: Any taxpayer with net income from a salaried occupation may deduct the cost of professional development as business expenses (frais d’obtention) from their taxable income from the salaried occupation. Further training expenses which are related to the taxpayer’s current activity fall within the scope of the acquisition costs of article 105 of the ITA and are therefore deductible from taxable income.