Public/Private financing for your sustainable business model

Nowadays, it's almost impossible to open a newspaper without encountering an article on 'sustainability'. Whether it's in the context of the financial services industry, the broader economy, or society as a whole, sustainability has become a critical issue. In recent years, it has gained significant traction and is now recognised as a necessity rather than just a trend.

Over the past decade, the focus on environmental issues has grown exponentially, resulting in various global commitments and initiatives aimed at transforming current institutional, economic, and financial models.

This training is focused on 'financing your transformation', aiming to equip participants with a comprehensive understanding of the financial tools and resources available to support their organisation's transformation journey. Whether it's transitioning to a low-carbon model, implementing sustainability initiatives, or expanding innovative practices, funding plays a crucial role. This course will help participants identify and leverage opportunities, including subsidies, grants, loans, and tax incentives to finance their sustainable transformation effectively.

By the end of this training, participants will:

• understand different funding mechanisms available for financing transformation, such as government subsidies, grants, and loans;
• learn how to navigate and apply for public and private funding sources;
• develop insights into the requirements and eligibility criteria for financial support;
• gain knowledge of existing financial incentives for sustainable projects, innovation, and low-carbon transformations;
• explore practical case studies of successful transformations financed through subsidies and grants.

• Introduction to 'financing your transformation'
  • Overview of why financing is crucial for successful business transformation.
  • Introduction to different stages of transformation requiring financial support.
• Understanding funding mechanisms
  • Subsidies and grants: governmental, regional, and international grants available to support sustainable projects and decarbonisation initiatives.
  • Loans and financing programs: navigating bank loans, green loans, and sustainable finance opportunities.
  • Tax incentives: overview of tax breaks, credits, and incentives for companies investing in sustainability and transformation.
• Applying for financial support
  • Step-by-step guidance for identifying and applying for grants and subsidies.
  • Overview of application requirements, eligibility criteria, and best practices to enhance funding success.
  • How to align your transformation strategy with funding requirements.
• Leveraging private financing
  • Exploring partnerships with private investors, venture capital, and impact investors.
  • Case studies of successful private-public funding partnerships.
• Practical case studies
  • Examples of organisations that financed their transformations through subsidies, grants, or innovative financial mechanisms.
  • Key lessons learned from practical experiences.

This training is coordinated by Daniela Cedola, Partner and Tsvetelina Glagoeva, Director at PwC Luxembourg.

• Daniela Cedola is a partner at PwC Consulting Public Sector with over 20 years of experience in project management, leading teams of more than 30 people, and overseeing project delivery, quality, risk control, client orientation, and conflict resolution. She specialises in business acceleration, focusing on SME support, investment readiness, innovation ecosystems, international trade, growth strategy, and entrepreneurship policies. Daniela has worked across various sectors including Public Sector, Education, Energy, and Technology. Notably, she managed major projects such as the BlueInvest platform and the Low Carbon Business Action in Mexico, and directed the EU Gateway programme covering 28 EU Member states and multiple Asian countries. Prior to PwC, she was a Strategy Consultant at Accenture in London, focusing on the Energy industry.
• Tsvetelina Blagoeva is a director at PwC Luxembourg with over 12 years of experience in public sector consulting for EU and international institutions, specialising in policy advisory and technical assistance focused on public investment in sustainability and innovation. She has more than a decade of expertise in project and Framework Contract Management, overseeing frameworks for the European Commission, European Investment Bank, and EU Agencies. Tsvetelina holds an MSc in International Law, Economics and Management from the University of Copenhagen and a BSc in Economics and Business from the University of Amsterdam. Her leadership includes directing and managing multidisciplinary teams on major projects such as the Skills & Education Advisory Programme and the European Green Digital Coalition, with roles spanning project direction, quality assurance, and capacity building.