Innovation for Growth in the Digital Era

New technologies are dramatically changing the business landscape and challenging management to redefine strategies for business growth. This class focuses on exploring the impact of leading technologies such as AI, Blockchain, AR, VR and Social Networks, among others, in the business strategy. We will connect this change to strategy models in the areas of business model transformation, technology adoption, customer engagement and change management.
The class is organized around four workshops, where we will work with a transformative technology, a business framework, and a real company case. As an example, in one of the four workshops, the Business Model Transformation workshop, we will use the exponential organizations framework to explore the impact of technologies such as blockchain in the business model of a company like Nike.

• Be familiar with key challenges that today’s business leaders face.
• Understand the impact on business strategy of leading technologies such as AI, blockchain, Virtual reality, social networks, among others.
• Be able to define a vision and business strategy in this new, disruptive environment.

The participants will obtain a certificate from the Luxembourg School of Business. Our school is certified by the Ministry of Education as a lifelong learning organization and member of AACSB (Association to Advance Collegiate Schools of Business).

Lecturer

Pau Virgili is a professor, entrepreneur, and consultant, with a passion for how technology is transforming marketing strategy and consumer behaviour. He brings to class a variety of experiences from his work with HP, Coca-Cola, Apple, Nike, several successful startups, and a solid conceptual framework. Pau was General Manager of Marketing for HP Consumer Products Europe, Middle East, and Africa, where he and his team built the first cross-product line HP retail go-to-market, from Brand strategy to retail execution.
As an entrepreneur, Pau has launched several successful companies in the areas of Mobile Business, online Marketing, and advertising: Summa Branding, Loopy Messenger, Viko, Mubiquo, among others.
He contributes as an independent consultant, thinker, and facilitator to companies such as Coca-Cola, HP, Nike, Total, Nestlé, to better engage with their customers.
He is currently a Professor at ESADE Business School, Rotterdam School of Management and Luxembourg School of Business, teaching “New Marketing Strategies for the digital age” at the MBA and EMBA degrees. Pau holds an MBA from the University of Chicago, and he is the co-author of the book “La reconciliación con el consumidor”. Pau has lived and worked in more than 20 countries

How to finance your training

• Financial support from the State : Luxembourg School of Business is accredited by the Luxembourg Ministry of Higher Education and Research and recognised as a continuing education organisation. As a result, your company can benefit from financial aid from the Luxembourgish state for the training of its employees.
• Tax Deductibility for an individual: Any taxpayer with net income from a salaried occupation may deduct the cost of professional development as business expenses (frais d’obtention) from their taxable income from the salaried occupation. Further training expenses which are related to the taxpayer’s current activity fall within the scope of the acquisition costs of article 105 of the ITA and are therefore deductible from taxable income.