Express Ideas Persuasively (S-EL0044)

A presentation of rational arguments isn't always enough to convince your audience.To get our ideas across, we need to master the art of persuasion. This means, knowing how to touch your audience's emotions. That's the aim of this course. You will discover how to win your audience over to your cause by using the power and influence of storytelling, emotions, your credibility, the clarity of what you say and much more.

By the end of this training, you will be able to

• persuade effectively, using clear ideas and creating a relation to the audience.

Programme :

• What is persuasion.
• The persuasion modes.
• Persuasive writing techniques.

Important note regarding your personal data

When accessing the e-learning platform via Moodle-LLLC, you will first need to update your user profile with the desired configuration.

If you do not want your name and/or email address to be visible to other learners, you then have the possibility to

• replace your name with an Alias of your choice in the corresponding field and/or
• completely hide your email address from the other users. This configuration can be made by accessing the settings in your user area.

The detailed procedure (step by step) for adapting the configuration will be continuously available in your Moodle-LLLC area, which you will have access to once you registered for the e-learning course.