Inbound Marketing - Content Strategy to Attract Visitors, Convert them to Leads and then to Customers

Marketing Coordinator, Marketing Manager

• Switch from a traditional marketing approach (push) to a customer centric marketing approach (inbound)
• Master the communication channels that will develop lead nurturing and customer engagement
• Integrate inbound marketing activities in the marketing plan
• Monitor, measure and report all their activities, especially those that were not seen as productive activities
• Align and engage the sales department in the inbound marketing strategy

After the training the participant shall be able to:

• understand the bases of the marketing approach
• understand the concepts of inbound and outbound marketing
• define his “personas” and set up his “objectives”
• understand the mechanics to attract, convert, and engage his clients
• understand what are the communication channels and the tools to use to succeed
• monitor, report and quickly adapt his strategy
• create a real map of activities that will gather outbound and inbound approach

• Evolution of marketing over the last decade
• Definition of the concept "inbound marketing"
• What’s the difference between an inbound and outbound marketing approach
• What problem(s) does inbound marketing solve?
• 5 steps to define and implement your inbound marketing strategy
• The tools and channels to use when it comes to inbound marketing
• Monitor, report and adjust your strategy
• How to make inbound and outbound work together

At the end of the training, participants will receive a certificate of attendance issued by the House of Training.