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Professional Diploma in Digital Marketing

24 Woche(n)

Ziele

Boost your career and stay relevant with the world's most recognized Digital Marketing diploma. Continuously updated content means you'll get cutting-edge digital marketing and soft skills, always. Learn Google Ads, social media marketing, SEO & much more. Become a certified digital marketing professional with DMI.

Inhalt

Get all the key and latest digital marketing skills with the Professional Diploma in Digital Marketing. We offer the most current and relevant industry thinking available and we do this by constantly updating our courses to meet industry changes. Delivered by skills experts working in the field, we ensure you've got the most up to date and relevant learning, always.

Join over 150.000 members around the world, working for some of the world's top companies using DMI to keep their careers and skills relevant. 81% of our members have been promoted upon completion of one of our courses and 53% have got a salary increase.

You will be armed with the know-how, the experience and the insights to be able to work and speak with authority in this fast-paced industry. In short, you'll be a skilled digital marketer, capable of building digital marketing strategies from scratch.

By earning this digital marketing diploma, you will:

  • Understand the key concepts of digital, how it has changed customer behavior and the implications for your role and the wider business.
  • Achieve business goals by understanding how to currency, implement and measure digital campaigns that engage and convert.
  • Understand the importance of digital marketing strategies and know how to use SEO online and offline, social media marketing, paid search (Google Ads - PPC), content, advertising and email to drive customer engagement.
Behandelte Themen
  • Introduction to Digital Marketing
  • Content Marketing
  • Social Media Marketing
  • Search Engine Optimisation (SEO)
  • Paid Search (PPC) using Google Ads
  • Display & Video Advertising
  • Email Marketing
  • Website Optimisation
  • Analytics with Google Analytics
  • Digital Marketing Strategy

Zielgruppe

An wen richtet sich die Weiterbildung?

  • Those in traditional marketing careers who are looking to update their skillset.
  • Marketers working in Management and Senior Management.
  • Those who have just graduated and want to hit the ground running and up their skills in digital marketing immediately.
  • Entrepreneurs and small businesses owners.
  • Anyone hoping to implement an up to date digital strategy for their company.

Bewertung

Bewertungsmethoden

The assessment is one three hour exam. These are administered by our testing partner, Pearson Vue, via its global network of test centers.

The exam is split into three sections. Candidates need to achieve a minimum of 60% to pass the exam.

 
Zertifikat, Diplom

Professional Diploma in Digital Marketing

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Für den Inhalt dieser Weiterbildungsbeschreibung haftet alleine der Verfasser, d. h. der Weiterbildungsanbieter Digital Marketing Institute International Ltd.

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