Sustainable Marketing (MBA Highlights)

This module is part of the General Management & Sustainability Programme - MBA Highlights
The MBA Highlights programme illustrates the future of executive education. It’s a fast-paced course combining both management skills and concrete business cases with a top European business school’s know-how and intense participants’ interaction.

The Solvay Brussels School represents over 600 respected international academics. Firmly rooted in the business world, they truly understand the issues faced everyday and the aspirations shared by all managers and entrepreneurs.

This action-oriented learning experience helps participants articulate their leadership intuition, acknowledge the efficiency dimension of any organisational situation and develop synergies within their teams, while also building a rich business vocabulary.

This high-level programme is designed to use our collaborators’ personal experiences to their best advantage, offering up-to-date content and helping companies succeed in a dynamic environment like Luxembourg today. Capitalising on the success of similar programmes we run, our principal objective remains to challenge and assist you as you redefine your future professional path.

This Marketing and Digital Transformation Workshop explores new trends in sustainable & strategic marketing and the impact of digital on commercial strategies.

• How to use digital technology to re-engage with customers and remain competitive
• How to effectively build customer-centric strategies

At the end of the course, participants will receive a certificate of attendance issued by the House of Training and Solvay Lifelong Learning.

We’ve taken the best from our existing MBA programmes to offer you an introduction to the most important aspects of strategy, sustainability, finance, HR and leadership, designed to help you accelerate your career.
This eight-day programme is delivered twice a week over a three to four-month period. With the number of participants limited to 20, this ensures a highly interactive and intensive experience with effective exchange and knowledge transfer.
In such economically turbulent times, it’s important to focus on growth, invest in management and harness change, creating strong leaders equipped to steer through such future uncertainty. With the solid international reputation and established faculty of Solvay Brussels School, we present a MBA Highlights programme that offers training excellence in Luxembourg.

You’ll be learning from some of the most important influencers in their fields, coming from leading business schools and universities from across the globe.
Not only do they have a wealth of real-life business experience, but their numerous corporate positions, board memberships and consulting roles bring a fresh and unique perspective to learning.They understand the importance of applying knowledge learnt immediately in the place of work. The high-value learning experience provided by our professors is rich in case studies, videos and role plays, all drawn from their own personal experiences.
This ensures that you, the future leader, have the chance to not only learn about innovation and leadership, but to live it too. In a world where business is evolving at top speed, our faculty staff are not only part of that evolution, but they too keep abreast of other developments in the field.
As such, this makes for a course whose content is just as dynamic as the leaders it aims to inspire.

• Transform the way they reason, solve problems, and perceive themselves and those around them
• Build the required skills to manage, inspire and lead a culture of innovation in increasingly complex and multicultural workforce
• Think creatively and critically about how to lead and design new businesses, or even improve existing ones
• Identify opportunities and develop growth strategies
• Engage in robust exchanges about ideas and solutions. Discussion and collaboration will allow participants to articulate their specific leadership intuition and acknowledge the importance of organisational effectiveness.
• Take away practical skills and tools that can be immediately put to use in the workplace
• Emerge from their Solvay experience with the attitude and acumen to become leaders who will contribute to changing society, and in turn create future influencers themselves

Dr. Deep Parekh, CEO Collaborative Forum, Community Lead
Dr. Deep Parekh is a seasoned executive and advisor to the top ranks of Fortune 500 companies including Tetra Pak, Unilever, Danone, Lego, ABInbev, IBM, and others.  He is the founder of Epistemy BV, a boutique advisory firm whose engagements span business strategy and business model reconfiguration, digital transformation, and embedding of environment, social, and governance (ESG) factors into multinational enterprises.  He is also the co-founder of MakeOurFuture, one of the first European consulting cooperatives that work with only sustainability related projects with clients worldwide.
The scope of his business experience includes ESG business strategy and models, business operations and process management, design thinking and service design, large scale consumer research and analytics, multisided marketplace platforms, blockchain based platforms, and customer centricity.
Deep earned his PhD in Business Model Dynamics from the Swiss Federal Institute of Technology - Lausanne (EPFL), funded by the CHF 1.3 million grant from the Swiss National Science Foundation.

• Using a variety of tools, case studies and examples, discussions will cover personas and insights, value creation and capture, and budget and execution pitfalls
• Practices and tools are then summarised into a marketing dashboard, which can then be applied immediately in your workplace