Neuromarketing in Action: Transforming Consumer Insights into Impact

In today's competitive landscape, understanding consumer behavior requires going beyond traditional research methods. Neuromarketing combines neuroscience, psychology, and marketing to uncover deep insights into how consumers think, feel, and make decisions. This one-day executive education course provides an introduction to neuromarketing concepts, tools, and applications. Participants will learn how to leverage cutting-edge techniques to enhance customer experiences, improve campaign effectiveness, and drive business outcomes.

• Understand the fundamental principles of neuromarketing and its relevance to modern marketing strategies.
• Explore key tools and technologies used in neuromarketing, such as eye tracking, EEG, and biometric sensors.
• Learn to analyze and interpret neuromarketing data to make informed marketing decisions.
• Gain practical insights into how neuromarketing is applied in advertising, product design, pricing, and customer experience optimization.

• Practical exercises
• Study of real business situations
• Use of strategic instruments and methodologies

The participants will obtain a certificate from the Luxembourg School of Business. Our school is certified by the Ministry of Education as a lifelong learning organization and member of AACSB (Association to Advance Collegiate Schools of Business).

Faculty

Teodóra Szabó-Douat is an Associate Professor at the Luxembourg School of Business, and the Academic Director of the Master in Management Program. She received her Ph.D. in Business from Baruch College at The City University of New York. She holds an MSc in Economics from the Corvinus University of Budapest, an MPhil from The Graduate Center, CUNY, and an MBA from the Zicklin School of Business, Baruch College, CUNY. Teodóra has papers published in high-quality international journals, such as the Journal of the Association for Consumer Research, Marketing Theory, and the Journal of Service Theory and Practice. Her main research interests are consumer behavior, consumer well-being, sustainability, technology and AI, branding, and cross-cultural research.

How to finance your training

• Financial support from the State

Luxembourg School of Business is accredited by the Luxembourg Ministry of Higher Education and Research and recognized as a continuing education organization. As a result, your company can benefit from financial aid from the Luxembourgish state for the training of its employees.

Tax Deductibility for individual

• Any taxpayer with net income from a salaried occupation may deduct the cost of professional development as business expenses (frais d’obtention) from his taxable income from the salaried occupation. Further training expenses which are related to the taxpayer’s current activity fall within the scope of the acquisition costs of article 105 of the ITA and are therefore deductible from taxable income.