Leading the Sustainable Transformation in your Marketing and Communication Strategy

Formation inter-entreprise

Combien de temps dure la formation ?

 8,00 heure(s)

Dans quelle(s) langue(s) la formation est-elle donnée ?

EN

Quand a lieu la prochaine session ?

Qui organise cette formation ?

Fondation créée en 2015 par la Chambre de Commerce et l’Association des Banques et Banquiers Luxembourg (ABBL), la House of Training est un organisme agréé de formation professionnelle continue qui s'engage à contribuer activement à la compétitivité et à l'attractivité du Luxembourg en développant les compétences de ceux qui font vivre son économie.

À qui s’adresse la formation ?

Marketing & communication professionals (social media, PR, Content, Communications, Brand)

Quels sont les prérequis ?

No prior expertise is required. This training is designed for professionals who are curious or concerned about the role of communication and marketing in the transition — whether you are just interested to ask these questions or already working on them.

Quels sont les objectifs poursuivis ou les compétences visées ?

As the world, the economy, and businesses undergo profound transformation, communication and marketing can no longer be driven by persuasion alone. They must lead with responsibility—embracing ecological urgency, standing accountable for their impact, and shaping messages that respect both society and the living world.

  • Understand the necessity of transforming communication and marketing
  • Ensure that greenwashing is a thing of the past
  • Discover more sustainable communication and marketing practices
  • Engage with concepts through case studies and feel equipped to contribute positively to the transition

Quel est le contenu de la formation ?

  • Setting the stage (what is currently happening)
  • Why Communication must transform and why it is so crucial
  • What is Greenwashing and what can we do about it
  • Sustainable Commmunication in practice
  • Case studies of brands getting right

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