Innovation and Entrepreneurship

No prerequisite

• To provide the students an understanding of the basic concepts of entrepreneurship;
• To provide the students tools and techniques to generate business ideas and elaborate them for potential implementation;
• To provide students an understanding of the business communication skills to enable them to apply the skills in the business environment;

Topic 1: Introduction To Entrepreneurship
Topic 2: Opportunity Identification And Development And Feasibility Analysis
Topic 3: Developing A Business Model & Writing A Business Plan
Topic 4: Creating And Starting A New Venture
Topic 5: Business Growth Strategies
Topic 6: Business Model/Plan Presentation
Topic 7: Professional Communication In A Digital, Social And Mobile World
Topic 8: Written Communication
Topic 9: Digital And Social Media
Topic 10: Reports And Proposals
Topic 11: Communication Challenges In A Diverse, Global Marketplace

A candidate who passes this course will be able to:

• Identify viable business opportunities
• Prepare a business plan
• Demonstrate entrepreneurial orientation skills
• Communicate effectively in a business environment
• Apply entrepreneurial knowledge in response to the emerging business trends.

The online delivery blends synchronous and asynchronous components. Students complete self-directed assignments hosted on the course platform. Weekly Forums support a required active, rubric-based student contributions that foster collaboration.

Forum 5% Mandatory
Midterm Exam: < 40% (Recommendation 30%)
Final Exam: 30-40%. (Recommendation 40%)
Multiple Choice Quizzes: 25% (adjustable)

Certificate

Please note that there are three semesters as intake periods as noted on the academic calendar.
Scholarship Awarded (Total Fee: €100)

Registration is done online.