Entrepreneurship & Business Growth Accelerator – Leveraging Applied AI to Win Clients, Increase Revenue, Expand Markets, and Build Stronger Offers

This training is designed for entrepreneurs, founders and growth-focused professionals who want to grow a business, commercial activity or business project.

• Entrepreneurs and founders
• Sales and marketing professionals
• Product owners and business line leaders
• Consultants and project owners
• Business development managers
• Innovation and digital transformation professionals
• SME owners and managers

Some prior business experience and basic digital literacy are recom

Participants should have some prior exposure to business, entrepreneurship, sales, project ownership or service delivery.

Basic digital literacy is required, including confidence using a computer, the web and standard office tools. No technical AI background is required.

Participants should be able to use AI chat tools and basic prompting during the practical sessions.

This 2-day accelerator helps entrepreneurs, founders and growth-focused professionals strengthen a business, commercial activity or business project through practical growth strategy and business model design.

The main objectives are to help participants:

• Provide blueprint model & approach to Identify the strongest growth opportunities across upsell, new clients, new markets and enhanced products.
• Diagnose commercial bottlenecks using evidence rather than assumptions.
• Clarify target audience, value proposition, positioning, differentiation and proof.
• Redesign offers with entry, core and premium/upsell options while protecting margin.
• Build routes for new-client acquisition, referrals, partnerships and new-market testing.
• Design enhanced product or service concepts using Business Model Canvas logic.
• Use Applied AI to support market analysis, business model design, scenario thinking, content drafting and execution planning.
• Produce a concise AI-supported 30/90-day growth action plan for immediate use.

Day 1 – Diagnose & Design

Participants start with a baseline challenge map and a four-dimensional growth scan covering upsell, new clients, new markets and enhanced products. They build a growth diagnostic scorecard, identify target segments, review customer economics, clarify positioning and differentiation, and apply Porter trade-offs and Business Model Canvas logic to improve their offer or product design. The day ends with a practical decision log.

Day 2 – Growth & Activation

Participants work on growth levers, upsell ladders and offer architecture, including pricing, margin and scope control. They explore retention, repeat business, referrals, new-client channels, partnerships, new-market entry and enhanced product or business model innovation. Applied AI is used as a practical support layer for business analysis, market research, competitor comparison, scenario thinking, business model design, messaging and roadmap execution. The course concludes with a 30/90-day roadmap and final pitch.

• Baseline challenge map
• Four-dimensional growth scan: upsell, new clients, new markets, enhanced products
• Growth diagnostic scorecard
• Target segments and customer economics
• Positioning, differentiation and proof
• Porter competitive strategy and trade-offs
• Business Model Canvas
• Enhanced offer and product/service design
• Growth levers and offer architecture
• Upsell ladder and pricing strategy
• Margin, profitability and scope control
• Retention and repeat business
• Referral channels and new-client acquisition
• New-market entry and partnership options
• Applied AI for market analysis, competitor insights and scenario thinking
• AI-supported business model design, content drafting and execution planning
• 30/90-day roadmap and final pitch

The training combines short, business-focused lectures with practical exercises, guided diagnosis and hands-on application.

Evaluation is based on active participation, completion of practical exercises and the final presentation of an AI-supported 30/90-day growth roadmap.

A certificate or attestation of participation may be issued to participants who attend the full training and complete the practical exercises, including the final 30/90-day roadmap presentation.

Participants will receive practical course materials and working templates.

The training is organised as an in-person, hands-on accelerator format with a limited group size to support interaction and coaching.

Recommended group size:

Minimum: 4 participants
Maximum: 12 participants

The training language is English. The trainer language is English.

Participants should bring or have access to a computer. A projector, flipchart or whiteboard, internet access and access to approved AI tools are recommended.

This course is not positioned as a technical AI course. Its main focus is entrepreneurship, business growth and practical business model design.

Applied AI is used as a support layer to help participants analyse markets, compare competitors, design business models, test scenarios, draft messages and build execution roadmaps. Human judgement and business validation remain central throughout the training.