Digital Marketing for Beginners using AI and Automation

• No technical background required
• Basic computer skills

Traditional digital marketing often requires manual creation of content, planning campaigns through spreadsheets, writing posts one by one, and performing repetitive tasks that consume many hours. The objective of this training is to introduce a modern approach using "AI" and "n8n" automation, enabling learners to:

• Generate content instantly using AI
• Automate repetitive marketing tasks without coding
• Build full campaigns faster and more efficiently
• Produce real, ready-to-launch materials during the training

This combination of AI + automation + project-based learning makes this training significantly more practical, efficient, and relevant for today’s job market.

Introduction to Digital Marketing

• What digital marketing is (simple & non-technical)
• Understanding customer journey and touchpoints
• Overview of major channels:
  • Social media
  • Email marketing
  • SEO
  • Paid advertising
  • Influencers
• Real examples from cafés, fitness studios, shops, freelancers, and online brands

Project Selection & Brand Foundations

Each participant selects a real project such as:

• Café product launch
• Fitness event
• Clothing or retail promotion
• Personal branding
• Online store campaign

Participants define:

• Project goal
• Target audience relevance
• Expected outcomes

AI-Assisted Strategy Development

Using AI, participants generate:

• Customer persona: Example: “Sara, 28, café lover, follows food bloggers.”
• Brand tone of voice: Friendly, warm, casual, professional, etc.
• AI-generated 7-day content plan:
  • 2 posts
  • 2 stories
  • 1 reel idea
  • 1 announcement
  • 1 educational post

__Output__: Strategy Pack (Persona + Tone + 7-Day Plan)

Creating High-Quality Social Media Content Using AI

Participants learn how to create:

• Post captions with hooks
• Carousel text (e.g., “5 reasons customers love our new coffee”)
• Reel concepts and scripts
• Story sequences

__Tools used__: ChatGPT prompts, Claude, Canva AI, HeyGen etc.

__Output__: Content Library for the chosen project

Visual Design Essentials with Canva AI

Learners create:

• Posters
• Carousels
• Reels covers
• Ad creatives
• Event announcements

They learn:

• Branding basics
• Colour and typography selection
• Template adaptation

SEO for Beginners

Topics include:

• What SEO is and why it matters
• How to choose keywords using AI
• AI keyword suggestions: Example: “best café Belval”, “new coffee Belval”
• Writing a simple blog outline
• Rules for readable, search-friendly content

__Output__: SEO Keyword List + Blog Outline

Writing Ad Copy & Designing Ad Creatives

Participants create a basic ad pack:

Ad Copy (text):

• Headline: “New Hazelnut Latte — Limited Time Only!”
• Primary text
• Call-to-action (CTA)

Ad Creative (visual):

• Canva poster
• Product photo
• Launch date
• Branding elements

__Output__: Ready-to-use Ad Pack

Email Marketing Fundamentals

Participants learn how to create:

• Welcome email
• Promotional email
• Reminder email

__Example__: “Hi Sara! Our Hazelnut Latte launches this Saturday — enjoy a free cookie with your first cup!”

__Output__: Email Campaign Pack

Social Media Campaign Setup & Costing

__Instagram__ Campaign Basics

• Designing reel + caption
• Story sequence
• Countdown sticker
• CTA mock-ups

__Meta__ (Facebook) Campaign Setup

• Difference: Boosted post vs Ad
• Location-based targeting
• Simple interests-based targeting
• Budget & costing formula

__LinkedIn__ Campaign Setup

• Professional announcement templates
• Event promotion templates
• Engagement-optimised caption styles
• Cost estimation methods

__Output__: Social Campaign Pack

Introduction to Automation with n8n

Participants learn what n8n is and how simple no-code automation works. Topics include:

• Triggers and actions
• Using forms, sheets, email, and AI modules
• Connecting services

Building One Functional Automation Workflow

Participants choose one real automation to build:

__Option A — Lead Collector__

• Form submission ? Store in Google Sheet ? Send notification email

__Option B — Content Organizer__

• AI-generated content ? Automatically organised in Google Sheet
• Daily summary email

__Option C — Daily Content Idea Generator__

• Auto-generate one content idea
• Send via email each morning

__Option D — Weekly Campaign Summary__

• Collect campaign metrics
• Compile summary
• Email report

__Output__: Working Automation Flow Ready for Real Use

Final Project Assembly

Participants compile all materials created into a full package:

• Strategy Pack
• Content Library
• SEO Plan
• Ad Pack
• Email Campaign Pack
• Automation Workflow

__Final Output__: Complete Digital Marketing Campaign Pack tailored to the participant’s chosen project.

By the end of the course, participants will be able to:

• Understand the fundamentals of digital marketing, customer journey, and audience profiling.
• Use AI tools to generate marketing strategies, ideas, visuals, and content efficiently.
• Create modern content for social media, ads, and blogs using AI-driven tools.
• Write ad copy and produce visuals suitable for Meta, Instagram, and LinkedIn campaigns.
• Create welcome, promo, and reminder email sequences.
• Set up simple paid campaigns and understand targeting basics.
• Build automation workflows in n8n that simplify marketing operations.
• Produce a complete Digital Marketing Campaign Pack ready to use immediately.

Methodology based on Active Learning: 50% minimum practice. Each theoretical point is systematically followed by examples and exercises.

• Participants will complete small, practical assignments after each module.
• Progress will be continuously monitored through quick tasks and feedback.
• There will be no heavy exams - just simple hands-on practice to build confidence.

Certificate of completion