Maximize your credibility with engaging storytelling

Quel niveau est visé à l’issue de la formation ?

Avancé

Combien de temps dure la formation ?

3,25 heure(s)

Dans quelle(s) langue(s) la formation est-elle donnée ?

Quand a lieu la prochaine session ?

Qui organise cette formation ?

Le Paperjam Club offre, au cours de l'année, différents workshops dans les cycles suivants: Communication, Marketing & Sales, Finance & Accounting, Legal, Human Resources, Management & Leadership, Personal Productivity, Strategy & Operations.

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Quels sont les objectifs poursuivis ou les compétences visées ?

Pick and research the best topics and stories
Craft the most effective – and credible – story
Boost the marketing potential of their content
Maximize credibility with their audience through engaging storytelling

Quel est le contenu de la formation ?

In this age of information overload, it’s a challenge to stand out from the competition. Crafting an effective story can pay you back in multiple ways, maximizing your credibility by bringing you new clients, impressing existing clients, and showcasing your industry expertise and thought leadership. Participants will be led on the "hero’s journey" to discover how to leverage the massive power of an engaging story. This workshop will look at multimedia real-world examples, consumer trends and – crucially – specific content marketing elements and strategies that can help literally any business to improve its ROI. With the flood of useless digital information at an all-time high, businesses are desperate for content that is accurate, reliable and, most importantly, credible. Join us to discover journalists’ secrets to crafting an effective story as we explore how to pick, research and tell your story in order to improve conversion rates, lead generation – and especially sales.

Experts: Pierre-Yves Lanneau Saint Léger and Ethan Schrieberg, VitalBriefing

Quelles informations supplémentaires sont utiles à savoir ?

Participants are hereby informed that they are likely to appear on photographs taken at the event. These are intended to be published in print and/or digital media published by Maison Moderne.