The marketing and the digital age (C4021) - distance learning

Blended learning

À qui s'adresse la formation?

Professionnals, entrepreneurs and anyone wishing to discover the new digital marketing tools.


23,00 heure(s)

Langues(s) de prestation


Prochaine session


Successful completion of the module "Introduction to marketing" (C4005) or proof of equivalent certified knowledge.


  • Manage the new technologies related to marketing.
  • Learn how to use the new media platforms and to leverage their marketing tactics.
  • Manage the new marketing techniques and tools for the sales people.
  • Analyse and manage digital communities.
  • Implement and develop content marketing strategies.
  • Develop mobile marketing tactics.


  • Introduction to the Marketing and the new Digital Tools.
  • The Website. Plannification, development and tools for website creation.
  • Online visibility and Search Engine Optimization.
  • Direct Marketing and emailing techniques. Data base optimization and emailing tools.
  • The Content Marketing. Plannification, strategies and tools.
  • The Social Marketing. How to build and manage an online community.
  • The Social Marketing Platforms. Main marketing and management tools.
  • The Management of Online Crises. How to prevent, react and manage problems on social networks.
  • The Mobile Marketing. Tools and techniques to reach your audience everywhere.
  • Case studies and exam preparation.

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