Mobile communication (C4024) - distance learning

À qui s'adresse la formation?

Anyone wishing to develop its knowledge of mobile communication. Communication officers, entrepreneurs, independents.

23,00 heure(s)

None.

Master the basics of mobile communication.
Identify the vectors of mobile communication.
Master format of messages in mobile communication. Master pull and push to increase impact of mobile communication.
Master communication through SMS, MMS or notifications. Knowing the value of mobile applications.
Communicate through a mobile application.
Measure the success of your mobile communication.

Course Intro: Mobile Communication.
Features of wireless Comm and advantages of mobile Comm
History of Cellular Communications Systems (1G, 2G, 3G, 4G to 5G) And their transformation.
Deep Dive into Applications of Wireless Comm: Business, Entertainment, Education, Vehicles and Emergency.
Deep Dive into Mobile and Wireless Devices.
Difference between SMS and MMS and their transformation.
Introduction of Social Messaging Apps: FB messenger, Whatsapp, WeChat, Telegram, Line, Kakao Talk and Snapchat
Introduction of Business Messaging Apps: Skype, Google Hangout, Zoom, Slack and Microsoft Teams.
Different messaging mobile apps comparison chart and analysis. Purpose, users, engagement levels and opportunities.
Essential metrics to measure mobile communication success.