Inbound Marketing - Content strategy to attract visitors, convert them to leads and then to customers

Formation inter-entreprise

À qui s'adresse la formation?

Marketing Coordinator, Marketing Manager


8,00 heure(s)

Langues(s) de prestation


Prochaine session


  • Switch from a traditional marketing approach (push) to a costumer centric marketing approach (inbound)
  • Master the communication channels that will develop lead nurturing and customer engagement
  • Integrate inbound marketing activities in the marketing plan
  • Monitor, measure and report all their activities, especially those that were not seen as productive activities
  • Align and engage the sales department in the inbound marketing strategy

After the training the participant shall be able to:

  • understand the bases of the marketing approach
  • understand the concepts of inbound and outbound marketing
  • define his "personas" and set up his "objectives"
  • understand the mechanics to attract, convert, and engage his clients
  • understand what are the communication channels and the tools to use to succeed
  • monitor, report and quickly adapt his strategy
  • create a real map of activities that will gather outbound and inbound approach


  • Evolution of marketing over the last decade
  • Definition of the concept "inbound marketing"
  • What’s the difference between an inbound and outbound marketing approach
  • What problem(s) does inbound marketing solve?
  • 5 steps to define and implement your inbound marketing strategy
  • The tools and channels to use when it comes to inbound marketing
  • Monitor, report and adjust your strategy
  • How to make inbound and outbound work together

Certificat, diplôme

At the end of the training, participants will receive a certificate of attendance issued by the House of Training.

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